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07 March 2025
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Story Anthony Mthembu
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Photo Supplied
Crystal-Donna Roberts, recipient of the 2016 Kovsie Ambassador Award and award-winning actress, has died following a battle with breast cancer.
The University of the Free State (UFS) is deeply saddened by the passing of alumna and award-winning actress Crystal-Donna Roberts at the age of 41. According to Eyewitness News (EWN), Roberts passed away during the early hours of 6 March 2025, following a long battle with breast cancer.
The UFS extends its deepest condolences to Roberts’ family, friends, colleagues, and supporters.
Celebrating a beloved actress
Roberts graduated from the UFS with a BA Drama and Theatre Arts degree in 2005 and went on to create work that was beloved across the country and beyond. She starred in the Afrikaans soap opera 7de Laan and shows like Getroud Met Rugby, Montana and Vallei van Sluiers, among others. Her lead role in the film Krotoa earned her the Best Actress award in 2018 at the South African Film and Television Awards (SAFTAs).
Her extensive career in film and television was one of the reasons she was recognised by the UFS with the Kovsie Ambassador Award in 2016. This is an award given to alumni whose accomplishments have not only benefited themselves but their community and the UFS. Although Roberts was well-known for her work on stage and screens, she was also an author. She released her debut novel Speurder Sammi: Die blou steen (Detective Sammi: The Blue Stone) in 2022.
Outpouring of praise
Since the news of Roberts’ passing broke, there has been an outpouring of tributes on social media. Many of her supporters and colleagues have described her as an iconic force who was full of life and inspired many. Alistair Izobell, who starred alongside Roberts in Arendsvlei, responded to the news through a Facebook post which said, “My dearest sister Crystal-Donna Roberts my heart is broken today. You got your wings and your pain is no more. I am thrilled I got to do a chapter of my life with you. I will remember you with the great spirit you were. Now rest sweetly.”
Recognition from the United Nations and MACE
2013-11-22
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The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small |
The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.
The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.
The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.
The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.
“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.
“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.
“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.