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06 March 2025 | Story Tshepo Tsotetsi | Photo Supplied
Human Rights Month 2025
UFS: Promoting human rights and empowering equality every day.

As we celebrate Human Rights Month, the University of the Free State (UFS) remains committed to fostering a campus culture where human rights are actively upheld and respected. This ongoing dedication aligns with Vision 130, a guiding principle that drives the UFS’s efforts in creating an inclusive, equitable environment for students, faculty, and staff.

 

Fostering a human rights-centred education through Vision 130

At the heart of the UFS’s mission is Vision 130, a strategic framework aimed at positioning the university as a leader in inclusivity, social justice, and academic excellence. It ensures that the university’s commitment to human rights and equality is reflected not only in academic programmes but also in everyday student and staff interactions.

For students like Nomathemba Mhlafu, a final-year Bachelor of Arts student majoring in Psychology, these principles resonate deeply. “Honestly, it’s about having the right to education and access to resources,” Mhlafu says. “The fact that I can come here, study, and actually get my degree? That’s everything.”

 

Human rights: A shared responsibility

The promotion of human rights at the UFS is not only an institutional effort but one that includes students, faculty, and staff. Martie Miranda, Head of the UFS’s Centre for Universal Access and Disability Support (CUADS), emphasises that promoting inclusivity for persons with disabilities requires a unified effort. She underscores that staff must provide accessible communication, including principles such as using clear, simple language in written and verbal communication and ensuring that alternative formats for documents, such as braille, large print, or digital versions, are available.

Miranda stresses the importance of respect and awareness. “Students need to treat students with disabilities with respect and dignity, being mindful of ableism and microaggressions,” she says. This everyday care practice ensures that all students, regardless of ability, can thrive.

Similarly, Oratile Lentsela, CSRC for Universal Access, advocates for a campus that embraces all students, regardless of background or ability. “We must continue to raise awareness and remove barriers to learning,” she says. “This includes creating more accessible spaces and improving support services.”

 

The role of students in shaping a human rights-conscious campus

Students are at the core of shaping a campus that is both human rights-conscious and inclusive. Dr Annelie De Man, Division Coordinator of the Advocacy Division at the Free State Centre for Human Rights, says, “Students have an indispensable role to play in ensuring that they are not only aware of the rights that they possess as human beings, but also the means available to them in situations where their rights are not respected, protected, and/or fulfilled.”

 

According to Dr De Man, students can contribute by:

• Creating or joining student associations that advocate for human rights.
• Educating peers on human rights and redress mechanisms through workshops and discussions.
• Demonstrating inclusivity and respect by fostering a welcoming environment for students from diverse backgrounds.
• Engaging in social justice discussions and contributing to solutions for addressing injustices.

• Providing peer support and guiding affected students to appropriate reporting channels when human rights violations occur.

Furthermore, the Human Rights Ambassadors programme, an initiative led by the Advocacy Division, empowers students to take the lead in promoting human rights within their residences. Ambassadors organise events such as poetry performances, debates, and awareness campaigns to inspire a culture of human rights on campus.

 

Public engagement as a step forward in human rights advocacy

As part of its ongoing efforts, the Free State Centre for Human Rights continues to host a variety of events to promote human rights awareness. Dr De Man highlights the importance of events like public lectures, seminars, and workshops in raising critical discussions about human rights. One such event is the centre’s first annual public lecture on 19 March 2025, which will feature Prof JL (Loot) Pretorius presenting on ‘Courts, Human Rights, and Democracy’.

“The collaboration between the different divisions of the centre allows us to engage the wider university community on issues of great importance,” Dr De Man notes. The upcoming lecture will provide a platform for the UFS community to reflect on the intersection of law, human rights, and democracy in South Africa.

 

A rights-conscious campus for all

A commitment to human rights is integral to both the UFS’s daily operations and long-term vision. Through initiatives like the Human Rights Ambassadors, the work of CUADS, and student leadership, the UFS continues to build a campus environment that prioritises equality, inclusivity, and social justice.

Mhlafu says this commitment extends beyond academics for her. “I had an injury once and went to Kovsie Clinic for help. It’s a service that’s always available to students, every day,” she explains. “That was a moment where I really saw how important the right to healthcare is. You don’t think about it until you need it, and when you do, it makes a huge difference.”

In line with Vision 130, the UFS remains steadfast in its dedication to providing every student with the resources, education, and support they need to succeed. With human rights at the forefront of every effort, the UFS is creating a campus where all individuals are empowered to thrive, ensuring that respect, dignity, and equality are not just ideals but a lived reality.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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