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06 March 2025 | Story Tshepo Tsotetsi | Photo Supplied
Human Rights Month 2025
UFS: Promoting human rights and empowering equality every day.

As we celebrate Human Rights Month, the University of the Free State (UFS) remains committed to fostering a campus culture where human rights are actively upheld and respected. This ongoing dedication aligns with Vision 130, a guiding principle that drives the UFS’s efforts in creating an inclusive, equitable environment for students, faculty, and staff.

 

Fostering a human rights-centred education through Vision 130

At the heart of the UFS’s mission is Vision 130, a strategic framework aimed at positioning the university as a leader in inclusivity, social justice, and academic excellence. It ensures that the university’s commitment to human rights and equality is reflected not only in academic programmes but also in everyday student and staff interactions.

For students like Nomathemba Mhlafu, a final-year Bachelor of Arts student majoring in Psychology, these principles resonate deeply. “Honestly, it’s about having the right to education and access to resources,” Mhlafu says. “The fact that I can come here, study, and actually get my degree? That’s everything.”

 

Human rights: A shared responsibility

The promotion of human rights at the UFS is not only an institutional effort but one that includes students, faculty, and staff. Martie Miranda, Head of the UFS’s Centre for Universal Access and Disability Support (CUADS), emphasises that promoting inclusivity for persons with disabilities requires a unified effort. She underscores that staff must provide accessible communication, including principles such as using clear, simple language in written and verbal communication and ensuring that alternative formats for documents, such as braille, large print, or digital versions, are available.

Miranda stresses the importance of respect and awareness. “Students need to treat students with disabilities with respect and dignity, being mindful of ableism and microaggressions,” she says. This everyday care practice ensures that all students, regardless of ability, can thrive.

Similarly, Oratile Lentsela, CSRC for Universal Access, advocates for a campus that embraces all students, regardless of background or ability. “We must continue to raise awareness and remove barriers to learning,” she says. “This includes creating more accessible spaces and improving support services.”

 

The role of students in shaping a human rights-conscious campus

Students are at the core of shaping a campus that is both human rights-conscious and inclusive. Dr Annelie De Man, Division Coordinator of the Advocacy Division at the Free State Centre for Human Rights, says, “Students have an indispensable role to play in ensuring that they are not only aware of the rights that they possess as human beings, but also the means available to them in situations where their rights are not respected, protected, and/or fulfilled.”

 

According to Dr De Man, students can contribute by:

• Creating or joining student associations that advocate for human rights.
• Educating peers on human rights and redress mechanisms through workshops and discussions.
• Demonstrating inclusivity and respect by fostering a welcoming environment for students from diverse backgrounds.
• Engaging in social justice discussions and contributing to solutions for addressing injustices.

• Providing peer support and guiding affected students to appropriate reporting channels when human rights violations occur.

Furthermore, the Human Rights Ambassadors programme, an initiative led by the Advocacy Division, empowers students to take the lead in promoting human rights within their residences. Ambassadors organise events such as poetry performances, debates, and awareness campaigns to inspire a culture of human rights on campus.

 

Public engagement as a step forward in human rights advocacy

As part of its ongoing efforts, the Free State Centre for Human Rights continues to host a variety of events to promote human rights awareness. Dr De Man highlights the importance of events like public lectures, seminars, and workshops in raising critical discussions about human rights. One such event is the centre’s first annual public lecture on 19 March 2025, which will feature Prof JL (Loot) Pretorius presenting on ‘Courts, Human Rights, and Democracy’.

“The collaboration between the different divisions of the centre allows us to engage the wider university community on issues of great importance,” Dr De Man notes. The upcoming lecture will provide a platform for the UFS community to reflect on the intersection of law, human rights, and democracy in South Africa.

 

A rights-conscious campus for all

A commitment to human rights is integral to both the UFS’s daily operations and long-term vision. Through initiatives like the Human Rights Ambassadors, the work of CUADS, and student leadership, the UFS continues to build a campus environment that prioritises equality, inclusivity, and social justice.

Mhlafu says this commitment extends beyond academics for her. “I had an injury once and went to Kovsie Clinic for help. It’s a service that’s always available to students, every day,” she explains. “That was a moment where I really saw how important the right to healthcare is. You don’t think about it until you need it, and when you do, it makes a huge difference.”

In line with Vision 130, the UFS remains steadfast in its dedication to providing every student with the resources, education, and support they need to succeed. With human rights at the forefront of every effort, the UFS is creating a campus where all individuals are empowered to thrive, ensuring that respect, dignity, and equality are not just ideals but a lived reality.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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