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04 March 2025 | Story Precious Shamase | Photo Kwanele Madonsela
Deputy Director   - Academy for Multilingualism with the school teachers showing off the donated Dictionaries
Dr Tholani Hlongwa (middle), Deputy Director of the UFS Academy for Multilingualism, emphasised that such initiatives promote a deeper appreciation of diverse perspectives while helping to overcome communication barriers among learners.

International Mother Language Day marks its silver jubilee, highlighting 25 years of linguistic diversity advocacy. On Friday 21 February 2025, the world observed the 25th anniversary of International Mother Language Day, a milestone celebrating a quarter of a century of efforts to promote multilingualism and cultural preservation.

International Mother Language Day, observed annually, promotes awareness of linguistic and cultural diversity and multilingualism. The UFS Qwaqwa Campus' 2025 event not only celebrated this diversity, but it also provided tangible support to the local education system.

The event placed a spotlight on the importance of mother tongue-based education (MTBE), particularly as the South African government and the Department of Education continue to roll out MTBE in the fourth year of schooling (Grade 4).

The day’s primary objective was to cultivate a welcoming environment where learners could share their languages and cultural identities, a vision that directly aligns with the UFS’ Vision 130. This strategic framework champions inclusivity, which aims to create platforms where diverse communities can interact and learn from one another, solidifying a sense of belonging for all.

A key feature of the commemoration was the distribution of 40 bilingual pictorial dictionaries to two local primary schools in Qwaqwa. Notably, one school caters for hearing learners, while the other provides education for Deaf learners, ensuring inclusivity in the initiative.

"This event was more than just a celebration; it was a powerful demonstration of inclusivity in action," stated Dr Tholani Hlongwa, Deputy Director from the UFS Academy for Multilingualism. "By bringing together Deaf and hearing learners, we are breaking down communication barriers and fostering a deeper understanding of each other's unique perspectives."

"This year's commemoration held particular significance, as we witnessed the continued progression of mother tongue-based education within our national curriculum," said Dr Hlongwa. "These bilingual dictionaries will serve as invaluable tools for both teachers and learners, fostering a deeper understanding and appreciation of their mother languages."

The distribution of these resources aimed to support teaching and learning directly within the beneficiary schools, reinforcing the university's commitment to community engagement and educational development.

The Academy for Multilingualism at the UFS plays a crucial role in promoting and researching multilingualism, and this event highlighted its dedication to advancing language equity. The University of the Free State continues to demonstrate its dedication to the development of the communities surrounding its campuses.

The event at Thiboloha School for the Deaf and Blind stands as a testament to the UFS’ commitment to building a more inclusive and equitable society. By fostering dialogue and understanding, the university is actively contributing to a future where all individuals feel valued and respected. This initiative has not only enriched the lives of the participating learners, but it also set a precedent for future collaborations that champion multilingualism and inclusivity within the broader community.

News Archive

International delegates attend SACOMM conference at UFS
2016-10-12

Description: SACOMM conference  Tags: SACOMM conference

From the left: Prof Colin Chasi, Chairperson of the
South African Communications Association,
Dr Dalme Mulder UFS Lecturer; Dr Wilmien Marais,
UFS Lecturer; Prof Johann de Wet, former head of
UFS Department of Communication Science
Prof Tom O’Regan, University of Queensland (Australia)
and Prof Milli Rivera, Head of the UFS Department of
Communication Science during the conference on the
UFS Bloemfontein Campus.
Photo: Rulanzen Martin

Communication from within and below: Social Transformation and Inclusiveness. That was the theme of the 2016 South African Communication Association (SACOMM) conference, hosted at the Bloemfontein Campus of the University of the Free State (UFS) from 3 to 5 October 2016.

“Through this theme, participants were invited to submit papers that examined the role of communication in today’s tumultuous climate,” said Prof Mili Rivera, Head of the Department of Communication Science at the UFS.

A total of 140 delegates from other South African universities, as well as international delegates from Zimbabwe, Nigeria, the United Kingdom, United States, and Australia attended the conference. It was the second time in ten years that the UFS hosted the conference.

Organisation to mentor and support emerging scholars
Various staff members and students from the UFS Department of Communication Science presented papers during the three days.

Annette van Baalen and Dr Dalme Mulder, both lecturers in the department, won the best paper award in the Corporate Communication division. A number of emerging scholars also presented papers. “The organisation is committed to mentoring and supporting emerging scholars in the field of Communication Science,” said Prof Rivera.

Association must be agent of change in curriculum
Delegates discussed the role of the organisation (SACOMM) as an agent of change in terms of decolonising the curriculum. The focus was on training journalists to cover crises in a fair and balanced manner. The book The Art of Persuasive Communication - A Process (4th Edition) by Prof Johann de Wet, former head of the UFS Department of Communication Science, was also launched during the conference.

The next SACOMM conference will take place at Rhodes University in 2017.

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