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04 March 2025 | Story Precious Shamase | Photo Kwanele Madonsela
Deputy Director   - Academy for Multilingualism with the school teachers showing off the donated Dictionaries
Dr Tholani Hlongwa (middle), Deputy Director of the UFS Academy for Multilingualism, emphasised that such initiatives promote a deeper appreciation of diverse perspectives while helping to overcome communication barriers among learners.

International Mother Language Day marks its silver jubilee, highlighting 25 years of linguistic diversity advocacy. On Friday 21 February 2025, the world observed the 25th anniversary of International Mother Language Day, a milestone celebrating a quarter of a century of efforts to promote multilingualism and cultural preservation.

International Mother Language Day, observed annually, promotes awareness of linguistic and cultural diversity and multilingualism. The UFS Qwaqwa Campus' 2025 event not only celebrated this diversity, but it also provided tangible support to the local education system.

The event placed a spotlight on the importance of mother tongue-based education (MTBE), particularly as the South African government and the Department of Education continue to roll out MTBE in the fourth year of schooling (Grade 4).

The day’s primary objective was to cultivate a welcoming environment where learners could share their languages and cultural identities, a vision that directly aligns with the UFS’ Vision 130. This strategic framework champions inclusivity, which aims to create platforms where diverse communities can interact and learn from one another, solidifying a sense of belonging for all.

A key feature of the commemoration was the distribution of 40 bilingual pictorial dictionaries to two local primary schools in Qwaqwa. Notably, one school caters for hearing learners, while the other provides education for Deaf learners, ensuring inclusivity in the initiative.

"This event was more than just a celebration; it was a powerful demonstration of inclusivity in action," stated Dr Tholani Hlongwa, Deputy Director from the UFS Academy for Multilingualism. "By bringing together Deaf and hearing learners, we are breaking down communication barriers and fostering a deeper understanding of each other's unique perspectives."

"This year's commemoration held particular significance, as we witnessed the continued progression of mother tongue-based education within our national curriculum," said Dr Hlongwa. "These bilingual dictionaries will serve as invaluable tools for both teachers and learners, fostering a deeper understanding and appreciation of their mother languages."

The distribution of these resources aimed to support teaching and learning directly within the beneficiary schools, reinforcing the university's commitment to community engagement and educational development.

The Academy for Multilingualism at the UFS plays a crucial role in promoting and researching multilingualism, and this event highlighted its dedication to advancing language equity. The University of the Free State continues to demonstrate its dedication to the development of the communities surrounding its campuses.

The event at Thiboloha School for the Deaf and Blind stands as a testament to the UFS’ commitment to building a more inclusive and equitable society. By fostering dialogue and understanding, the university is actively contributing to a future where all individuals feel valued and respected. This initiative has not only enriched the lives of the participating learners, but it also set a precedent for future collaborations that champion multilingualism and inclusivity within the broader community.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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