Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
17 March 2025 | Story Tshepo Tsotetsi | Photo Charl Devenish
Safety Campus Launch 2025
Vice-Chancellor and Principal Prof Hester C. Klopper, Deputy Minister of Police Cassel Mathale, and Free State MEC for Community Safety, Roads, and Transport Jabu Mbalula alongside other members of the newly formed Campus Community Safety Forum.

The University of the Free State (UFS) hosted a two-day Ministerial Campus Safety Launch on 12 and 13 March 2025, a collaborative effort spearheaded by the UFS Protection Services in partnership with the South African Police Service (SAPS) to enhance safety and security for students and staff.

The event, held at the Centenary Complex on the UFS’s Bloemfontein Campus, aimed to address safety concerns, introduce a framework for campus security, and formally launch the Campus Community Safety Forum (CCSF).

Notable attendees included UFS Vice-Chancellor and Principal Prof Hester C. Klopper, Deputy Minister of Police Cassel Mathale, Free State MEC for Community Safety, Roads and Transport Jabu Mbalula, Acting SAPS National Deputy Commissioner for Support Services Lieutenant General Lineo Nkhuoa, Senior Director of Protection Services Noko Masalesa, Deputy Director of Protection Services Cobus van Jaarsveld, representatives from various UFS departments, SAPS officials, and members of the Institutional Student Representative Council (ISRC).

Multi-stakeholder approach to campus safety

As the driving force behind the initiative, the UFS Protection Services played a crucial role in ensuring that safety discussions translated into actionable solutions. Prof Klopper emphasised the importance of a collaborative approach to campus safety, saying, “I believe what makes this initiative destined for success is its focus on cooperation and collaboration. Each stakeholder brings a specific body of expertise to the table.”

The Deputy Minister reaffirmed the SAPS’s commitment to enhancing safety in academic environments. He noted that safety in learning environments remains a key priority for the SAPS. “We are fully aware that we need you [management and the student community] to be part of us in an endeavour to better the crime situation in and around this institution,” he said.

MEC Mbalula acknowledged that safety on campuses requires collaboration from various parties. “Safety on campus is not the responsibility of one entity alone; it requires the involvement of students, faculty, security personnel, law enforcement agencies, and the broader community,” he said.

Identifying key security challenges across UFS campuses

The need for strengthened security measures was reinforced by ISRC representative Ogorogile Moleme, who detailed the safety concerns faced by students on the Bloemfontein, South, and Qwaqwa Campuses.

Muggings, break-ins, and cyber-related crimes remain a challenge for the Bloemfontein Campus, especially in off-campus residences. “While the university has made significant strides to have off-campus security, we have seen an increase in reports of muggings – for example, the incident of a student who was mugged by criminals driving by – break-ins, and cyber-related crimes,” Moleme said.

South Campus faces issues related to accessibility and transport safety, particularly for students living in townships. “Most of our students at the South Campus end up residing ko kasi [in a township], and we know the situation… forcing them to constantly have to go to campus to access resources and study facilities, which thus leave them exposed and vulnerable to mugging, kidnappings, robbery and others.”

On the Qwaqwa Campus, the challenges are heightened by limited police visibility and response times, as well as inadequate lighting in some off-campus residences. “The conditions of the safety of off-campus accommodations there is concerning,” Moleme emphasised.

Launch of the Campus Community Safety Forum (CCSF)

On the second day of the event, the Campus Community Safety Forum (CCSF) was officially launched, marking a critical step in the UFS’s proactive approach to security. The CCSF is a structured body that brings together representatives from the university and the SAPS to enhance collaboration and implement preventative security measures.

Its members include:

• From UFS: Protection Services, ISRC, Division of Student Affairs, Student Counselling and Development, the Gender Equity and Anti-Discrimination Office, the Department of Communication and Marketing, and other key university stakeholders.

• From the SAPS: The Community Police Forum, Youth Crime Prevention Desk, officers from the Park Road Police Station, and additional law enforcement representatives.

Pledge for a safer campus

In a significant move to formalise their commitment, the Deputy Minister, Vice-Chancellor and Principal, MEC, and other key stakeholders signed the Campus Safety Learning Environment Framework, which sets out specific commitments to improve campus safety, with goals including rolling out the framework at the UFS, appointing station liaison officers to coordinate safety efforts, and establishing campus safety committees with representatives from students, Protection Services, and local law enforcement.

This pledge is a testament to the shared responsibility of ensuring student safety across the campus, with a focus on collaboration, accountability, and proactive solutions.

A call for immediate action

Prof Klopper called on all stakeholders to move beyond discussions and take immediate action. “The forum is not merely a discussion platform, but a governance structure with key roles, responsibilities, and decision-making processes,” she said. She also highlighted the importance of this initiative in developing preventive measures and fostering community engagement in safety efforts.

Van Jaarsveld underscored the critical role students play in maintaining a safe campus environment. He introduced the “four R’s” that he believes are key to promoting safety: “We must reduce the likelihood of crime by being proactive in policing and security efforts… [we must] respond, which involves taking swift and effective action, including thorough investigations led by trained professionals... It is essential for students to report incidents as soon as they occur, as safety issues cannot be addressed if they are not reported. Lastly… in the unfortunate event that a student becomes a victim of crime, they must not only survive but recover and overcome the traumatic impact of the experience.”

He emphasised that these actions are not only the responsibility of law enforcement but of everyone on campus, and ended his speech by declaring, “Safety starts with me.” This call to action reinforced the idea that creating a safe environment is a collective effort, one in which every student plays a crucial part.

The MEC reiterated the Free State government’s commitment to student safety, stating, “The launch of the SAPS Campus Safety Initiative marks a new chapter in our collective effort to make UFS a model of security and excellence,” and added that universities must be places “where knowledge thrives without the shadow of fear”.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept