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17 March 2025 | Story Tshepo Tsotetsi | Photo Charl Devenish
Safety Campus Launch 2025
Vice-Chancellor and Principal Prof Hester C. Klopper, Deputy Minister of Police Cassel Mathale, and Free State MEC for Community Safety, Roads, and Transport Jabu Mbalula alongside other members of the newly formed Campus Community Safety Forum.

The University of the Free State (UFS) hosted a two-day Ministerial Campus Safety Launch on 12 and 13 March 2025, a collaborative effort spearheaded by the UFS Protection Services in partnership with the South African Police Service (SAPS) to enhance safety and security for students and staff.

The event, held at the Centenary Complex on the UFS’s Bloemfontein Campus, aimed to address safety concerns, introduce a framework for campus security, and formally launch the Campus Community Safety Forum (CCSF).

Notable attendees included UFS Vice-Chancellor and Principal Prof Hester C. Klopper, Deputy Minister of Police Cassel Mathale, Free State MEC for Community Safety, Roads and Transport Jabu Mbalula, Acting SAPS National Deputy Commissioner for Support Services Lieutenant General Lineo Nkhuoa, Senior Director of Protection Services Noko Masalesa, Deputy Director of Protection Services Cobus van Jaarsveld, representatives from various UFS departments, SAPS officials, and members of the Institutional Student Representative Council (ISRC).

Multi-stakeholder approach to campus safety

As the driving force behind the initiative, the UFS Protection Services played a crucial role in ensuring that safety discussions translated into actionable solutions. Prof Klopper emphasised the importance of a collaborative approach to campus safety, saying, “I believe what makes this initiative destined for success is its focus on cooperation and collaboration. Each stakeholder brings a specific body of expertise to the table.”

The Deputy Minister reaffirmed the SAPS’s commitment to enhancing safety in academic environments. He noted that safety in learning environments remains a key priority for the SAPS. “We are fully aware that we need you [management and the student community] to be part of us in an endeavour to better the crime situation in and around this institution,” he said.

MEC Mbalula acknowledged that safety on campuses requires collaboration from various parties. “Safety on campus is not the responsibility of one entity alone; it requires the involvement of students, faculty, security personnel, law enforcement agencies, and the broader community,” he said.

Identifying key security challenges across UFS campuses

The need for strengthened security measures was reinforced by ISRC representative Ogorogile Moleme, who detailed the safety concerns faced by students on the Bloemfontein, South, and Qwaqwa Campuses.

Muggings, break-ins, and cyber-related crimes remain a challenge for the Bloemfontein Campus, especially in off-campus residences. “While the university has made significant strides to have off-campus security, we have seen an increase in reports of muggings – for example, the incident of a student who was mugged by criminals driving by – break-ins, and cyber-related crimes,” Moleme said.

South Campus faces issues related to accessibility and transport safety, particularly for students living in townships. “Most of our students at the South Campus end up residing ko kasi [in a township], and we know the situation… forcing them to constantly have to go to campus to access resources and study facilities, which thus leave them exposed and vulnerable to mugging, kidnappings, robbery and others.”

On the Qwaqwa Campus, the challenges are heightened by limited police visibility and response times, as well as inadequate lighting in some off-campus residences. “The conditions of the safety of off-campus accommodations there is concerning,” Moleme emphasised.

Launch of the Campus Community Safety Forum (CCSF)

On the second day of the event, the Campus Community Safety Forum (CCSF) was officially launched, marking a critical step in the UFS’s proactive approach to security. The CCSF is a structured body that brings together representatives from the university and the SAPS to enhance collaboration and implement preventative security measures.

Its members include:

• From UFS: Protection Services, ISRC, Division of Student Affairs, Student Counselling and Development, the Gender Equity and Anti-Discrimination Office, the Department of Communication and Marketing, and other key university stakeholders.

• From the SAPS: The Community Police Forum, Youth Crime Prevention Desk, officers from the Park Road Police Station, and additional law enforcement representatives.

Pledge for a safer campus

In a significant move to formalise their commitment, the Deputy Minister, Vice-Chancellor and Principal, MEC, and other key stakeholders signed the Campus Safety Learning Environment Framework, which sets out specific commitments to improve campus safety, with goals including rolling out the framework at the UFS, appointing station liaison officers to coordinate safety efforts, and establishing campus safety committees with representatives from students, Protection Services, and local law enforcement.

This pledge is a testament to the shared responsibility of ensuring student safety across the campus, with a focus on collaboration, accountability, and proactive solutions.

A call for immediate action

Prof Klopper called on all stakeholders to move beyond discussions and take immediate action. “The forum is not merely a discussion platform, but a governance structure with key roles, responsibilities, and decision-making processes,” she said. She also highlighted the importance of this initiative in developing preventive measures and fostering community engagement in safety efforts.

Van Jaarsveld underscored the critical role students play in maintaining a safe campus environment. He introduced the “four R’s” that he believes are key to promoting safety: “We must reduce the likelihood of crime by being proactive in policing and security efforts… [we must] respond, which involves taking swift and effective action, including thorough investigations led by trained professionals... It is essential for students to report incidents as soon as they occur, as safety issues cannot be addressed if they are not reported. Lastly… in the unfortunate event that a student becomes a victim of crime, they must not only survive but recover and overcome the traumatic impact of the experience.”

He emphasised that these actions are not only the responsibility of law enforcement but of everyone on campus, and ended his speech by declaring, “Safety starts with me.” This call to action reinforced the idea that creating a safe environment is a collective effort, one in which every student plays a crucial part.

The MEC reiterated the Free State government’s commitment to student safety, stating, “The launch of the SAPS Campus Safety Initiative marks a new chapter in our collective effort to make UFS a model of security and excellence,” and added that universities must be places “where knowledge thrives without the shadow of fear”.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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