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26 March 2025 | Story Edzani Nephalela | Photo Lethabo Machabaphala
Theology MOU 2025
Prof Zorodzai Dube, Head of the Department of Religion Studies at the UFS, and Thabo Seotsanyana, representative for the African Centre of Excellence, formalised a collaboration to advance research into African spirituality.

The University of the Free State (UFS) Faculty of Theology and Religion recently made history as the first institution to partner with the African Centre of Excellence in a significant collaboration advancing research and education on African indigenous spirituality.

This partnership is set to foster a deeper understanding of African indigenous knowledge, highlighting its importance and addressing misconceptions about its practices.

The Memorandum of Understanding (MoU) signed between the parties outlines the facilitation of joint research and teaching initiatives. According to Prof Zorodzai Dube, Head of the Department of Religion Studies at the UFS, the MoU will provide UFS students with the unique opportunity to engage with African indigenous knowledge systems, particularly those related to herbs, healthcare, and traditional healing practices.

“The collaboration aims to enrich the students’ academic experience and provide them with critical insights into African indigenous spirituality,” Prof Dube said. “Furthermore, this partnership is seen as a key step toward furthering UFS’s vision to become a leading institution in research, including Africanisation and pan-African research.” He added that the faculty views this collaboration as a springboard for strengthening its position as a leader in addressing Africa-related issues in education and research.

Significance of this partnership

Thabo Seotsanyana, Curriculum Developer for the African Centre of Excellence, emphasised that this partnership will challenge long-standing misconceptions about African spirituality while fostering a deeper appreciation for its value and relevance in contemporary society. “This collaboration is a landmark event for several reasons. It emphasises the importance of African indigenous spirituality in academic discourse and provides a platform for decolonising knowledge systems.”

In his address, Seotsanyana highlighted that the African Hidden Voices is committed to transforming mindsets, particularly within African nations. He spoke about how generations have been influenced by ideologies that dismiss African spiritual practices in favour of foreign belief systems, and how this partnership aims to reverse that trend.

“We are delighted to be signing a Memorandum of Understanding with one of the most highly regarded institutions in South Africa,” Seotsanyana shared, reading a message from Imboni Dr uZwi-Lezwe Radebe, founder of African Hidden Voices. “This marks a significant milestone in our history that will be remembered for years.”

Impact on future generations

Seotsanyana highlighted that the organisation is dedicated to educating individuals about African spirituality, fostering African leadership, and embracing traditional African ways of life.

“Our mission is to nurture a new generation that understands, values, and actively engages with African spirituality,” he explained. “This initiative marks a significant step in the academic exploration and preservation of African indigenous spirituality. It aims to leave a lasting legacy that inspires future generations to reconnect with their heritage, challenge outdated views, and adopt an inclusive, spiritually enriched way of life. This aligns with the University of the Free State’s Vision 130, which promotes inclusivity and ethical values, ensuring that everyone feels represented, welcomed, and has access to the university’s resources.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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