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26 March 2025 | Story Edzani Nephalela | Photo Lethabo Machabaphala
Theology MOU 2025
Prof Zorodzai Dube, Head of the Department of Religion Studies at the UFS, and Thabo Seotsanyana, representative for the African Centre of Excellence, formalised a collaboration to advance research into African spirituality.

The University of the Free State (UFS) Faculty of Theology and Religion recently made history as the first institution to partner with the African Centre of Excellence in a significant collaboration advancing research and education on African indigenous spirituality.

This partnership is set to foster a deeper understanding of African indigenous knowledge, highlighting its importance and addressing misconceptions about its practices.

The Memorandum of Understanding (MoU) signed between the parties outlines the facilitation of joint research and teaching initiatives. According to Prof Zorodzai Dube, Head of the Department of Religion Studies at the UFS, the MoU will provide UFS students with the unique opportunity to engage with African indigenous knowledge systems, particularly those related to herbs, healthcare, and traditional healing practices.

“The collaboration aims to enrich the students’ academic experience and provide them with critical insights into African indigenous spirituality,” Prof Dube said. “Furthermore, this partnership is seen as a key step toward furthering UFS’s vision to become a leading institution in research, including Africanisation and pan-African research.” He added that the faculty views this collaboration as a springboard for strengthening its position as a leader in addressing Africa-related issues in education and research.

Significance of this partnership

Thabo Seotsanyana, Curriculum Developer for the African Centre of Excellence, emphasised that this partnership will challenge long-standing misconceptions about African spirituality while fostering a deeper appreciation for its value and relevance in contemporary society. “This collaboration is a landmark event for several reasons. It emphasises the importance of African indigenous spirituality in academic discourse and provides a platform for decolonising knowledge systems.”

In his address, Seotsanyana highlighted that the African Hidden Voices is committed to transforming mindsets, particularly within African nations. He spoke about how generations have been influenced by ideologies that dismiss African spiritual practices in favour of foreign belief systems, and how this partnership aims to reverse that trend.

“We are delighted to be signing a Memorandum of Understanding with one of the most highly regarded institutions in South Africa,” Seotsanyana shared, reading a message from Imboni Dr uZwi-Lezwe Radebe, founder of African Hidden Voices. “This marks a significant milestone in our history that will be remembered for years.”

Impact on future generations

Seotsanyana highlighted that the organisation is dedicated to educating individuals about African spirituality, fostering African leadership, and embracing traditional African ways of life.

“Our mission is to nurture a new generation that understands, values, and actively engages with African spirituality,” he explained. “This initiative marks a significant step in the academic exploration and preservation of African indigenous spirituality. It aims to leave a lasting legacy that inspires future generations to reconnect with their heritage, challenge outdated views, and adopt an inclusive, spiritually enriched way of life. This aligns with the University of the Free State’s Vision 130, which promotes inclusivity and ethical values, ensuring that everyone feels represented, welcomed, and has access to the university’s resources.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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