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26 March 2025 | Story Edzani Nephalela | Photo Lethabo Machabaphala
Theology MOU 2025
Prof Zorodzai Dube, Head of the Department of Religion Studies at the UFS, and Thabo Seotsanyana, representative for the African Centre of Excellence, formalised a collaboration to advance research into African spirituality.

The University of the Free State (UFS) Faculty of Theology and Religion recently made history as the first institution to partner with the African Centre of Excellence in a significant collaboration advancing research and education on African indigenous spirituality.

This partnership is set to foster a deeper understanding of African indigenous knowledge, highlighting its importance and addressing misconceptions about its practices.

The Memorandum of Understanding (MoU) signed between the parties outlines the facilitation of joint research and teaching initiatives. According to Prof Zorodzai Dube, Head of the Department of Religion Studies at the UFS, the MoU will provide UFS students with the unique opportunity to engage with African indigenous knowledge systems, particularly those related to herbs, healthcare, and traditional healing practices.

“The collaboration aims to enrich the students’ academic experience and provide them with critical insights into African indigenous spirituality,” Prof Dube said. “Furthermore, this partnership is seen as a key step toward furthering UFS’s vision to become a leading institution in research, including Africanisation and pan-African research.” He added that the faculty views this collaboration as a springboard for strengthening its position as a leader in addressing Africa-related issues in education and research.

Significance of this partnership

Thabo Seotsanyana, Curriculum Developer for the African Centre of Excellence, emphasised that this partnership will challenge long-standing misconceptions about African spirituality while fostering a deeper appreciation for its value and relevance in contemporary society. “This collaboration is a landmark event for several reasons. It emphasises the importance of African indigenous spirituality in academic discourse and provides a platform for decolonising knowledge systems.”

In his address, Seotsanyana highlighted that the African Hidden Voices is committed to transforming mindsets, particularly within African nations. He spoke about how generations have been influenced by ideologies that dismiss African spiritual practices in favour of foreign belief systems, and how this partnership aims to reverse that trend.

“We are delighted to be signing a Memorandum of Understanding with one of the most highly regarded institutions in South Africa,” Seotsanyana shared, reading a message from Imboni Dr uZwi-Lezwe Radebe, founder of African Hidden Voices. “This marks a significant milestone in our history that will be remembered for years.”

Impact on future generations

Seotsanyana highlighted that the organisation is dedicated to educating individuals about African spirituality, fostering African leadership, and embracing traditional African ways of life.

“Our mission is to nurture a new generation that understands, values, and actively engages with African spirituality,” he explained. “This initiative marks a significant step in the academic exploration and preservation of African indigenous spirituality. It aims to leave a lasting legacy that inspires future generations to reconnect with their heritage, challenge outdated views, and adopt an inclusive, spiritually enriched way of life. This aligns with the University of the Free State’s Vision 130, which promotes inclusivity and ethical values, ensuring that everyone feels represented, welcomed, and has access to the university’s resources.”

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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