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26 March 2025 | Story Edzani Nephalela | Photo Lethabo Machabaphala
Theology MOU 2025
Prof Zorodzai Dube, Head of the Department of Religion Studies at the UFS, and Thabo Seotsanyana, representative for the African Centre of Excellence, formalised a collaboration to advance research into African spirituality.

The University of the Free State (UFS) Faculty of Theology and Religion recently made history as the first institution to partner with the African Centre of Excellence in a significant collaboration advancing research and education on African indigenous spirituality.

This partnership is set to foster a deeper understanding of African indigenous knowledge, highlighting its importance and addressing misconceptions about its practices.

The Memorandum of Understanding (MoU) signed between the parties outlines the facilitation of joint research and teaching initiatives. According to Prof Zorodzai Dube, Head of the Department of Religion Studies at the UFS, the MoU will provide UFS students with the unique opportunity to engage with African indigenous knowledge systems, particularly those related to herbs, healthcare, and traditional healing practices.

“The collaboration aims to enrich the students’ academic experience and provide them with critical insights into African indigenous spirituality,” Prof Dube said. “Furthermore, this partnership is seen as a key step toward furthering UFS’s vision to become a leading institution in research, including Africanisation and pan-African research.” He added that the faculty views this collaboration as a springboard for strengthening its position as a leader in addressing Africa-related issues in education and research.

Significance of this partnership

Thabo Seotsanyana, Curriculum Developer for the African Centre of Excellence, emphasised that this partnership will challenge long-standing misconceptions about African spirituality while fostering a deeper appreciation for its value and relevance in contemporary society. “This collaboration is a landmark event for several reasons. It emphasises the importance of African indigenous spirituality in academic discourse and provides a platform for decolonising knowledge systems.”

In his address, Seotsanyana highlighted that the African Hidden Voices is committed to transforming mindsets, particularly within African nations. He spoke about how generations have been influenced by ideologies that dismiss African spiritual practices in favour of foreign belief systems, and how this partnership aims to reverse that trend.

“We are delighted to be signing a Memorandum of Understanding with one of the most highly regarded institutions in South Africa,” Seotsanyana shared, reading a message from Imboni Dr uZwi-Lezwe Radebe, founder of African Hidden Voices. “This marks a significant milestone in our history that will be remembered for years.”

Impact on future generations

Seotsanyana highlighted that the organisation is dedicated to educating individuals about African spirituality, fostering African leadership, and embracing traditional African ways of life.

“Our mission is to nurture a new generation that understands, values, and actively engages with African spirituality,” he explained. “This initiative marks a significant step in the academic exploration and preservation of African indigenous spirituality. It aims to leave a lasting legacy that inspires future generations to reconnect with their heritage, challenge outdated views, and adopt an inclusive, spiritually enriched way of life. This aligns with the University of the Free State’s Vision 130, which promotes inclusivity and ethical values, ensuring that everyone feels represented, welcomed, and has access to the university’s resources.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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