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UFS Business School celebrates six visionary leaders who contributed to a legacy of excellence

13 March 2025 | Story Leonie Bolleurs | Photo Tanya Allen

Founders 2025 — Celebrating the legacy and achievements of the UFS Business School were, from the left, front: Prof Liezel Massyn, Dr Cornelie Crous; second row: Prof Hendri Kroukamp, Prof Frederick Fourie, Prof Niel Viljoen; third row: Prof Ben Anderson, Prof Tienie Crouse; back: Prof Philippe Burger and Prof Nicolene Barkhuizen.

During a special event held at the Business School on the Bloemfontein Campus on 10 March 2025, the University of the Free State (UFS) paid tribute to the founders and those who helped build the UFS Business School to its current standing.

Those recognised include Prof Frederick Fourie, Prof Niel Viljoen, Prof Helena van Zyl, Prof Tienie Crous, Prof Hendri Kroukamp, and Prof Ben Anderson.

Prof Liezel Massyn, Associate Professor and Programme Director of the Bachelor of Management Leadership (BML) programme in the UFS Business School, welcomed the group of guests. "I remember, as a young academic growing within the faculty, seeing the five leadership principles come to life in practice. These practices demonstrate that a true leader challenges the status quo, inspires a shared vision, empowers others to take action, and leads by example. We have seen this throughout the development and growth of the Business School,” she said.

UFS Business School: a place with heart

According to Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, it was more than a third of a century ago – with the establishment of the Centre for Management Development – that this dream of creating a business programme to support the business community through training and educating people started.

“The UFS Business School is the one business school where a whole career development opportunity is provided. One could come in with just a school qualification and do from a higher certificate to a bachelor's degree, a postgraduate diploma, an MBA, and ultimately even a PhD.”

He continued, “The BML degree offered is unique because it provides individuals in their thirties and forties – who may have missed out on higher education but are ready to step into middle management – the opportunity to get that educational background. It also provides a learning space for those pursuing a bachelor’s degree without having to sit among school leavers. It is something we treasure in the Business School,” he said.

Prof Burger believes the UFS Business School is a place with heart. “It's a place where we care about our students.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, opened her speech with a quote from Theodore Roosevelt: “The more you know about the past, the better prepared you are for the future.” “The best lessons come from the past,” she said, stating that it was a great privilege to celebrate the exceptional leaders who helped build the UFS Business School.

“Your legacy lies not only in what you have achieved, but in the inspiration you're leaving behind. Your contributions have set new standards of excellence, and your legacies will continue to inspire future generations.”

Her call to action was clear, “Honour the past, not just with admiration, but with action. The true essence of leadership is not only in remembering history but also making it.

Impressive reach of the Bachelor in Managerial Leadership

For former UFS Rector and Senior Research Fellow in the Department of Economics and Finance, Prof Frederick Fourie, establishing the Business School was an incredible achievement, despite scepticism about whether the Free State needed it without a strong corporate presence. “But we persevered and created something special that primarily served the needs of businesses in the Free State,” he said.

A key milestone for him was the introduction of the Bachelor of Managerial Leadership (BML) – the vision of Prof Ben Anderson, co-founder and Executive Director of the DaVinci Institute.

Prof Fourie reminisced on the lives that have been transformed – individuals who previously did not have the opportunity to earn a degree but now do, and who go on to become managers, senior managers, directors, and even government leaders. “This makes our Business School unique,” he said, expressing his pride in the MBA and the BML.

The qualification was developed in collaboration with DePaul University in Chicago, known for its expertise in adult learning.

Prof Anderson reflected on the collaborative effort that shaped the programme and highlighted the contributions of 27 corporates and industry representatives in its design, with an emphasis on a transdisciplinary approach that integrates knowledge from various fields to provide a broad and holistic view of managerial leadership. He also acknowledged the programme’s impressive reach, extending beyond South Africa into the broader African continent. He expressed pride in the impact of its graduates in both the public and private sectors.

For Prof Niel Viljoen, the founding director of the Business School and later Vice-Rector: Operations, the greatest highlight was the opportunity to make a lasting difference in people's lives. “It is a wonderful privilege, and we were able to do it for many years and are still doing it now.” He also recalled the first course presentations – from the Management Development Programme to the first MBA class. “It was full of jokes from morning till evening. We once forgot a lecture for the MBA! Moments like those stay with you, because there’s only one first time for everything.”

He also cherished the support from the university leadership, colleagues, and the Free State business community, all of whom played an important role in the school’s success.

Prof Tienie Crous, who became Dean of the Faculty of Economic and Management Sciences in 1999, also recalled the agreement with DePaul University. As one of the first four participants in an MBA summer school there, he described how the experience broadened their perspectives and exposed them to a well-run business school. Inspired by this, they returned to teach classes themselves. The faculty also later sent senior colleagues to the United States for six weeks annually to gain industry insights.

Students making a difference

Prof Hendri Kroukamp, Dean of the Faculty of Economic and Management Sciences from 2012 to 2022, focused on defining the Business School’s niche alongside then-Director Prof Helena van Zyl. They positioned the school as a leading medium-sized institution, earning national recognition in 2016.

He said when he thinks of the Business School, the staff stand out – their professionalism and dedication to serving students. “These are not first-year students; they are adult learners. Adult learners require a completely different approach – you must, as a lecturer, ensure you are well-prepared and informed, because they will quickly pick up if you are not knowledgeable, and that can cost you credibility.”

He believes that the Business School does more than award qualifications. “We produce students who will make a difference in their communities and environments.”

Prof Helena van Zyl, the longest-serving director of the UFS Business School, was key in shaping it into a boutique business school with strong international ties. Under her leadership, the Business School achieved remarkable milestones, a testament to her impactful leadership. Beyond the UFS, she has also played an important role in the broader organisation of business schools in South Africa by leading in the promotion and advancement of the sector.

News Archive

Situation on the Bloemfontein Campus, and letter to parents

2016-02-28

Letter to parents from Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS

Statement by Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS) about the situation on the Bloemfontein Campus

1.   As all of you know, last night we witnessed a really tragic event at Xerox Shimla Park on the Bloemfontein Campus on the occasion of the Varsity Cup rugby match between NMMU (FNB Madibaz) and UFS (FNB Shimlas).
2.   The game started at 18:30 and about 17 minutes into the match, a group of protestors sitting on the north-eastern side of the stadium decided to invade the pitch and disrupt the game in progress.
3.   After a short while, some of the spectators also invaded the field, chasing and brutally beating those protestors whom they caught.
4.   As a university leadership we condemn in the strongest terms possible the vicious attack on the protestors. Nobody, repeat nobody, has the right to take the law into their own hands. While the protests were illegal and disruptive, it did not harm to the physical well-being of the spectators.
5.   The reaction from the group of spectators, however, not only opened old wounds, it trampled, literally and figuratively, on the dignity and humanity of other human beings. This we condemn in no uncertain terms, and no stone will be left unturned to find those who acted so violently on what should have been a beautiful occasion that also brought families and young children together to enjoy an evening of sport.
6.   I cannot over-emphasise our level of disgust and dismay at the behaviour of the spectators. It is NOT what the University of the Free State (UFS) is about and we are working around the clock to gather evidence on the basis of which we will pursue both charges and, in the case of students, also disciplinary action on campus.
7.   At the same time, the invasion of the pitch is also completely unacceptable and we will seek evidence on the basis of which we will act against those who decided to disrupt an official university event.
8.   Clashes between students occurred afterwards on campus and members of the Public Order Policing had to disperse some of them. The situation was stabilised in the early hours of the morning.
9.   Disruption continued this morning (23 February 2016) when students damaged some university buildings, a statue, and broke windows. Additional reinforcements from the South African Police Service were brought in to stabilise the campus. Additional security has also been deployed.

Broader picture
10.   We are very aware of the national crisis on university campuses and the instability currently underway. While the UFS has been largely peaceful, we have not been spared this turmoil, as last night’s events showed.
11.   We are also conscious of the fact that even as we speak, various political formations are vying for position inside the turmoil in this important election year. In fact, part of the difficulty of resolving competing demands is that they come from different political quarters, and change all the time.
12.   We are therefore learning from reliable sources that the Varsity Cup competition is, in fact, a target of national protests in front of a television audience.
13.   And we are aware of the fact that these protests are not only led by students but also by people from outside who have no association with the university. Just as the violent spectators involved on Monday night also included people from outside the university.

The demands
14.   My team has worked around the clock to try to meet the demands of contract workers demanding to be in-sourced. In fact, this weekend past, senior colleagues sat with worker leaders in the township to try to find ways of meeting their demands. We were hoping that such an agreement would be finalised by Monday afternoon (22 February 2016), but on the same Monday morning workers and students were arrested after moving onto Nelson Mandela Avenue, after which the South African Police Service (SAPS) took over as the matter became a public safety concern outside the hands of the university. Since then, it was difficult to return the workers to settle on a possible agreement.
15.   The fact is that the UFS has been in constant negotiation with contract workers to provide our colleagues with a decent wage and certain benefits. In fact, towards the end of last year we raised the minimum wage from R2 500 to R5 000. We were in fact hoping that the continued negotiations would improve that level of compensation even as we looked at a possible plan for insourcing in the future. We made it clear that if we could insource immediately, we would, but that the financial risk to the university was so great that it threatened the jobs of all our staff. Those negotiations were going well, until recently, when without notice the workers broke away and decided to protest on and around campus.
16.   While these negotiations were going on, the Student Representative Council (SRC) on Monday 22 February 2016 also decided to protest. While the vast majority of our 32 000 students were in classes and determined to get an education, a very small group led by the SRC President decided to protest; some invaded the UFS Sasol Library and the computer centre, and with the President eventually made their way to Xerox Shimla Park on which route they confronted the police, interrupted traffic and in fact injured some of our security staff as well as police officials.
17.   The university is definitely proceeding to collect evidence on these illegal and violent acts and will also act firmly against students involved in these protests.

Summary
18.   The events of Monday night represent a major setback for the transformation process at the UFS. While we have made major progress in recent years—from residence integration to a more inclusive language policy to a core curriculum to very successful ‘leadership for change’ interventions for student leaders—we still have a long way to go.
19.   One violent incident on a rugby field and we again see the long road ahead yet to be travelled. As I have often said before, you cannot deeply transform a century-old university and its community overnight. We acknowledge the progress but also the still long and difficult path ahead. We will not give up.
20.   We have 32 000 students on our campuses; the overwhelming majority of them are decent and committed to building bridges over old divides as we have seen over and over again. So many of our students, black and white, have become close and even intimate friends working hard to make this a better campus and ours a better community and country. Like all of us, they are gutted by what they saw on Monday, but the hundreds of messages I received from parents, students, and alumni this past 20 hours or so said one thing—keep on keeping on. And we will.

The Big Read: An assault on transformation (Times Live kolom deur Prof Jonathan Jansen: 25 Februarie 2016)

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