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25 March 2025 | Story Leonie Bolleurs | Photo Supplied
Dr Martin Clark
The Department of Geology at the UFS is co-hosting this year’s GeoCongress 2025 with the Geological Society of South Africa. Pictured is Dr Martin Clark, Senior Lecturer in the Department of Geology and convener of the congress.

The Department of Geology in the Faculty of Natural and Agricultural Sciences at the University of the Free State (UFS) and the Geological Society of South Africa will co-host GeoCongress 2025, set to take place from 23 to 27 June 2025 on the UFS Bloemfontein Campus. This prestigious biennial academic event, themed: Embracing change through collaboration, will bring together leading academics, students, and industry experts from across South Africa to explore the latest advancements in geosciences.

The congress reflects the university's commitment to academic excellence, quality, and impact – core tenets of its UFS Vision 130. As a research-led, student-centred, and regionally engaged university, the UFS continues to transform itself to stay relevant within the dynamic and ever-changing international higher education sphere.

Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation, says “The university is proud to co-host this major gathering of established and emerging earth scientists from a variety of disciplines, who will present relevant, timely research topics to a wider audience. The theme underscores the centrality of geosciences to our aspirations as a university for the country and continent, directing us towards a collective sustainable future. We are excited by the ideas to be featured at this conference. More importantly, we are inspired by the prospect of further promoting real interaction and innovation between academia, industry, and society for impactful change.”

A platform for scientific excellence

It is fitting for the UFS to co-host this event, as geologists in the Department of Geology as well as in the province have made significant contributions across multiple fields, including economic geology, palaeontology, and geomorphology.

In the Department of Geology, for instance, researchers are exploring a wide range of topics, including magmatic processes in the platinum-group-bearing Bushveld Igneous Complex, AI-driven prospectivity modelling of global deposits, meteorite impact-related processes in the Vredefort impact structure, and geological and structural studies in the Namaqualand region.

In the Free State, known for its rich mineral resources, including gold, diamonds, and coal, geologists have played a big role in exploring and developing these resources, particularly in the Free State Goldfields, one of South Africa’s leading gold-producing areas. The province also boasts significant coal deposits, important for power generation. In palaeontology, geologists have helped uncover valuable fossil sites, including the Florisbad hominid site, offering insights into the history of life on earth. Additionally, their research in geomorphology, especially around the Florisbad area, has shed light on unique landscapes and depositional environments, including lunette dunes.

In agriculture, geologists have worked closely with farmers to ensure sustainable land use, providing important information on soil composition and erosion prevention. They have also played a key role in the study of groundwater resources, helping to identify and assess borehole sites for irrigation and domestic water supply, which is key to farming in the region. The Institute for Groundwater Studies (IGS) at the UFS is the only institute in South Africa dedicated to geohydrology. Founded in 1974 by Prof FDI Hodgson, the IGS is the oldest institute at the university and has produced more than 1 000 postgraduate students. The institute conducts research on a wide variety of water-related topics. Of special interest is its contribution to the mining and industrial sectors in terms of water management, minimisation of pollution, as well as understanding the nature and behaviour of South Africa's aquifers. The IGS provides a complete service to these industries through field investigations, the development of specialised field equipment, an accredited laboratory, and computer models for aquifer management.

Building on these contributions in the field, GeoCongress 2025 marks an important event on South Africa’s geoscience calendar, showcasing the latest scientific advancements, innovative research, and practical applications shaping the industry. With engaging academic sessions, dynamic workshops, and practical field excursions, the conference offers attendees the opportunity to participate in meaningful discussions, attend insightful presentations, and take part in excursions that bring theory to life.

Opportunities for networking and growth

GeoCongress 2025 is more than just an academic gathering – it is an opportunity for professional growth and networking. Participants will meet peers, mentors, and industry leaders, establishing connections that can lead to new research projects and collaborations.

There is plenty to look forward to at this year's conference. Here are the key dates and event highlights for GeoCongress 2025. 

• Call for abstracts: Closes on 31 March 2025
• Early bird registration: Closes on 31 March 2025
• Final registration deadline: Closes on 22 June 2025

Event highlights:
• 23 and 24 June 2025: Pre-conference workshops and field trips
• 25 to 27 June 2025: Conference programme featuring keynote speakers, academic sessions, and networking opportunities

Registration fees:
• Standard registration: R3 500 (from 1 February 2025)
• Students and retirees: Flat rate of R500 (proof of registration required for students)

Additional costs:
• Workshops and one-day excursions: Visit the GeoCongress website for information on the costs

• Conference/gala dinner: R500

For more information, please contact us at secretariat@geocongress2025.org.za

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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