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14 May 2025 | Story Tshepo Tsotetsi | Photo Supplied
Africa Month 2025
Africa: Our identity, our journey, our future.

Each May, countries across the continent mark Africa Month, reflecting on the formation of the Organisation of African Unity in 1963 (now the African Union) and the shared vision for a united, thriving Africa. In 2025, the AU draws attention to justice and reparations for Africans and people of African descent. At the University of the Free State (UFS), the commemorative period invites reflection on African identity, futures, and connectedness through learning, dialogue, and cultural expression.

Throughout the month, a range of campus events will celebrate African identity, highlight voices from within the UFS community, and foreground indigenous knowledge systems and the arts – all integral to the institution’s vision of shaping a future grounded in African values and global relevance.

Prof Lynette Jacobs, Acting Director of the Office for International Affairs, believes the continent’s greatest potential lies in its people, cultures, and ways of knowing. “Africa is the heart of humankind … What excites me most is the growing recognition that Africa’s richness lies not only in its resources but also in its people, cultures, and knowledges, both ancient and contemporary,” she says.

Prof Jacobs highlights the university’s role in fostering ethical leadership and driving innovation rooted in African priorities. “We need to produce locally grounded graduates who can hold their own amongst the world’s best; we need to foster ethical, service-oriented leadership; and to serve as hubs for interdisciplinary research. By nurturing innovation, collaboration, and critical thinking, institutions like UFS can help shape an Africa that is not only self-reliant but also a key contributor to global progress.”

Portia Mtawarira, the SRC representative for international students on the Bloemfontein Campus, echoes this belief. “I envision Africa as a continent where we embrace and celebrate diversity – a future where people come together for a common goal: to improve access to quality education, fight social injustice and corruption, reduce unemployment, and promote globalisation and internationalisation,” she says.

She adds that UFS provides a space where this kind of leadership can grow. “The university has created platforms where students can develop the skills needed to become ethical leaders, problem-solvers, and change-makers … It’s now our responsibility to go back into our communities and put into practice the knowledge we’ve acquired here.”

From international collaborations and mobility networks to the everyday spirit of mutual support on campus, Prof Jacobs says she sees interdependence as the African spirit embodied at UFS. “It reflects the deep awareness across African societies that our progress is bound together, and that solutions emerge from solidarity, not divisiveness.”

As UFS continues on its Vision 130 journey, Africa Month affirms the institution’s enduring commitment to connection, celebration, and co-creating a future shaped by African excellence.

 

Africa Month Events Calendar:

 

Intercultural Sports Day

The offices of SRC International Students and SRC Sports will host an Intercultural Sports Day that will celebrate cultural diversity through sports.

Date: 16 May 2025

Time: 13:00–17:00 

Location: Bloemfontein Campus

 

Africa Day Memorial Lecture

The Centre for Gender and Africa Studies will host its annual Africa Day Memorial Lecture presented by Prof Cyril Obi, Program Director at the Social Science Research Council, New York. The theme of the lecture is ‘Caught between De-Democratisation and Re-Democratisation: Grappling with Africa’s Complex Conjunctures through the Lens of Political Dialectics’.

Date: 21 May 2025

Time: 18:00

Venue: Equitas, Bloemfontein Campus


 

Africa Day commemoration podcast panel discussion

The Office for International Affairs will host its annual Africa Day commemoration podcast panel discussion featuring UFS Chancellor Prof Bonang Mohale and the former Minister of International Relations and Cooperation, Dr Naledi Pandor. The theme is ‘Africa’s Future: Higher Education and Global Impact’. 

Date: 22 May 2025 

Time: 19:00–20:30 

Venue: Albert Wessels Auditorium, Bloemfontein

Click to view document Click here to RSVP

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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