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14 May 2025 | Story Tshepo Tsotetsi | Photo Supplied
Africa Month 2025
Africa: Our identity, our journey, our future.

Each May, countries across the continent mark Africa Month, reflecting on the formation of the Organisation of African Unity in 1963 (now the African Union) and the shared vision for a united, thriving Africa. In 2025, the AU draws attention to justice and reparations for Africans and people of African descent. At the University of the Free State (UFS), the commemorative period invites reflection on African identity, futures, and connectedness through learning, dialogue, and cultural expression.

Throughout the month, a range of campus events will celebrate African identity, highlight voices from within the UFS community, and foreground indigenous knowledge systems and the arts – all integral to the institution’s vision of shaping a future grounded in African values and global relevance.

Prof Lynette Jacobs, Acting Director of the Office for International Affairs, believes the continent’s greatest potential lies in its people, cultures, and ways of knowing. “Africa is the heart of humankind … What excites me most is the growing recognition that Africa’s richness lies not only in its resources but also in its people, cultures, and knowledges, both ancient and contemporary,” she says.

Prof Jacobs highlights the university’s role in fostering ethical leadership and driving innovation rooted in African priorities. “We need to produce locally grounded graduates who can hold their own amongst the world’s best; we need to foster ethical, service-oriented leadership; and to serve as hubs for interdisciplinary research. By nurturing innovation, collaboration, and critical thinking, institutions like UFS can help shape an Africa that is not only self-reliant but also a key contributor to global progress.”

Portia Mtawarira, the SRC representative for international students on the Bloemfontein Campus, echoes this belief. “I envision Africa as a continent where we embrace and celebrate diversity – a future where people come together for a common goal: to improve access to quality education, fight social injustice and corruption, reduce unemployment, and promote globalisation and internationalisation,” she says.

She adds that UFS provides a space where this kind of leadership can grow. “The university has created platforms where students can develop the skills needed to become ethical leaders, problem-solvers, and change-makers … It’s now our responsibility to go back into our communities and put into practice the knowledge we’ve acquired here.”

From international collaborations and mobility networks to the everyday spirit of mutual support on campus, Prof Jacobs says she sees interdependence as the African spirit embodied at UFS. “It reflects the deep awareness across African societies that our progress is bound together, and that solutions emerge from solidarity, not divisiveness.”

As UFS continues on its Vision 130 journey, Africa Month affirms the institution’s enduring commitment to connection, celebration, and co-creating a future shaped by African excellence.

 

Africa Month Events Calendar:

 

Intercultural Sports Day

The offices of SRC International Students and SRC Sports will host an Intercultural Sports Day that will celebrate cultural diversity through sports.

Date: 16 May 2025

Time: 13:00–17:00 

Location: Bloemfontein Campus

 

Africa Day Memorial Lecture

The Centre for Gender and Africa Studies will host its annual Africa Day Memorial Lecture presented by Prof Cyril Obi, Program Director at the Social Science Research Council, New York. The theme of the lecture is ‘Caught between De-Democratisation and Re-Democratisation: Grappling with Africa’s Complex Conjunctures through the Lens of Political Dialectics’.

Date: 21 May 2025

Time: 18:00

Venue: Equitas, Bloemfontein Campus


 

Africa Day commemoration podcast panel discussion

The Office for International Affairs will host its annual Africa Day commemoration podcast panel discussion featuring UFS Chancellor Prof Bonang Mohale and the former Minister of International Relations and Cooperation, Dr Naledi Pandor. The theme is ‘Africa’s Future: Higher Education and Global Impact’. 

Date: 22 May 2025 

Time: 19:00–20:30 

Venue: Albert Wessels Auditorium, Bloemfontein

Click to view document Click here to RSVP

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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