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14 May 2025 | Story Tshepo Tsotetsi | Photo Supplied
Africa Month 2025
Africa: Our identity, our journey, our future.

Each May, countries across the continent mark Africa Month, reflecting on the formation of the Organisation of African Unity in 1963 (now the African Union) and the shared vision for a united, thriving Africa. In 2025, the AU draws attention to justice and reparations for Africans and people of African descent. At the University of the Free State (UFS), the commemorative period invites reflection on African identity, futures, and connectedness through learning, dialogue, and cultural expression.

Throughout the month, a range of campus events will celebrate African identity, highlight voices from within the UFS community, and foreground indigenous knowledge systems and the arts – all integral to the institution’s vision of shaping a future grounded in African values and global relevance.

Prof Lynette Jacobs, Acting Director of the Office for International Affairs, believes the continent’s greatest potential lies in its people, cultures, and ways of knowing. “Africa is the heart of humankind … What excites me most is the growing recognition that Africa’s richness lies not only in its resources but also in its people, cultures, and knowledges, both ancient and contemporary,” she says.

Prof Jacobs highlights the university’s role in fostering ethical leadership and driving innovation rooted in African priorities. “We need to produce locally grounded graduates who can hold their own amongst the world’s best; we need to foster ethical, service-oriented leadership; and to serve as hubs for interdisciplinary research. By nurturing innovation, collaboration, and critical thinking, institutions like UFS can help shape an Africa that is not only self-reliant but also a key contributor to global progress.”

Portia Mtawarira, the SRC representative for international students on the Bloemfontein Campus, echoes this belief. “I envision Africa as a continent where we embrace and celebrate diversity – a future where people come together for a common goal: to improve access to quality education, fight social injustice and corruption, reduce unemployment, and promote globalisation and internationalisation,” she says.

She adds that UFS provides a space where this kind of leadership can grow. “The university has created platforms where students can develop the skills needed to become ethical leaders, problem-solvers, and change-makers … It’s now our responsibility to go back into our communities and put into practice the knowledge we’ve acquired here.”

From international collaborations and mobility networks to the everyday spirit of mutual support on campus, Prof Jacobs says she sees interdependence as the African spirit embodied at UFS. “It reflects the deep awareness across African societies that our progress is bound together, and that solutions emerge from solidarity, not divisiveness.”

As UFS continues on its Vision 130 journey, Africa Month affirms the institution’s enduring commitment to connection, celebration, and co-creating a future shaped by African excellence.

 

Africa Month Events Calendar:

 

Intercultural Sports Day

The offices of SRC International Students and SRC Sports will host an Intercultural Sports Day that will celebrate cultural diversity through sports.

Date: 16 May 2025

Time: 13:00–17:00 

Location: Bloemfontein Campus

 

Africa Day Memorial Lecture

The Centre for Gender and Africa Studies will host its annual Africa Day Memorial Lecture presented by Prof Cyril Obi, Program Director at the Social Science Research Council, New York. The theme of the lecture is ‘Caught between De-Democratisation and Re-Democratisation: Grappling with Africa’s Complex Conjunctures through the Lens of Political Dialectics’.

Date: 21 May 2025

Time: 18:00

Venue: Equitas, Bloemfontein Campus


 

Africa Day commemoration podcast panel discussion

The Office for International Affairs will host its annual Africa Day commemoration podcast panel discussion featuring UFS Chancellor Prof Bonang Mohale and the former Minister of International Relations and Cooperation, Dr Naledi Pandor. The theme is ‘Africa’s Future: Higher Education and Global Impact’. 

Date: 22 May 2025 

Time: 19:00–20:30 

Venue: Albert Wessels Auditorium, Bloemfontein

Click to view document Click here to RSVP

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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