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14 May 2025 | Story Tshepo Tsotetsi | Photo Supplied
Africa Month 2025
Africa: Our identity, our journey, our future.

Each May, countries across the continent mark Africa Month, reflecting on the formation of the Organisation of African Unity in 1963 (now the African Union) and the shared vision for a united, thriving Africa. In 2025, the AU draws attention to justice and reparations for Africans and people of African descent. At the University of the Free State (UFS), the commemorative period invites reflection on African identity, futures, and connectedness through learning, dialogue, and cultural expression.

Throughout the month, a range of campus events will celebrate African identity, highlight voices from within the UFS community, and foreground indigenous knowledge systems and the arts – all integral to the institution’s vision of shaping a future grounded in African values and global relevance.

Prof Lynette Jacobs, Acting Director of the Office for International Affairs, believes the continent’s greatest potential lies in its people, cultures, and ways of knowing. “Africa is the heart of humankind … What excites me most is the growing recognition that Africa’s richness lies not only in its resources but also in its people, cultures, and knowledges, both ancient and contemporary,” she says.

Prof Jacobs highlights the university’s role in fostering ethical leadership and driving innovation rooted in African priorities. “We need to produce locally grounded graduates who can hold their own amongst the world’s best; we need to foster ethical, service-oriented leadership; and to serve as hubs for interdisciplinary research. By nurturing innovation, collaboration, and critical thinking, institutions like UFS can help shape an Africa that is not only self-reliant but also a key contributor to global progress.”

Portia Mtawarira, the SRC representative for international students on the Bloemfontein Campus, echoes this belief. “I envision Africa as a continent where we embrace and celebrate diversity – a future where people come together for a common goal: to improve access to quality education, fight social injustice and corruption, reduce unemployment, and promote globalisation and internationalisation,” she says.

She adds that UFS provides a space where this kind of leadership can grow. “The university has created platforms where students can develop the skills needed to become ethical leaders, problem-solvers, and change-makers … It’s now our responsibility to go back into our communities and put into practice the knowledge we’ve acquired here.”

From international collaborations and mobility networks to the everyday spirit of mutual support on campus, Prof Jacobs says she sees interdependence as the African spirit embodied at UFS. “It reflects the deep awareness across African societies that our progress is bound together, and that solutions emerge from solidarity, not divisiveness.”

As UFS continues on its Vision 130 journey, Africa Month affirms the institution’s enduring commitment to connection, celebration, and co-creating a future shaped by African excellence.

 

Africa Month Events Calendar:

 

Intercultural Sports Day

The offices of SRC International Students and SRC Sports will host an Intercultural Sports Day that will celebrate cultural diversity through sports.

Date: 16 May 2025

Time: 13:00–17:00 

Location: Bloemfontein Campus

 

Africa Day Memorial Lecture

The Centre for Gender and Africa Studies will host its annual Africa Day Memorial Lecture presented by Prof Cyril Obi, Program Director at the Social Science Research Council, New York. The theme of the lecture is ‘Caught between De-Democratisation and Re-Democratisation: Grappling with Africa’s Complex Conjunctures through the Lens of Political Dialectics’.

Date: 21 May 2025

Time: 18:00

Venue: Equitas, Bloemfontein Campus


 

Africa Day commemoration podcast panel discussion

The Office for International Affairs will host its annual Africa Day commemoration podcast panel discussion featuring UFS Chancellor Prof Bonang Mohale and the former Minister of International Relations and Cooperation, Dr Naledi Pandor. The theme is ‘Africa’s Future: Higher Education and Global Impact’. 

Date: 22 May 2025 

Time: 19:00–20:30 

Venue: Albert Wessels Auditorium, Bloemfontein

Click to view document Click here to RSVP

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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