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Award-winning publication focuses on faith, fear, and identity in 20th-Century SA

12 May 2025 | Story Leonie Bolleurs | Photo Supplied

Dr Ruhan Fourie, a former fellow of the International Studies Group (ISG) at the University of the Free State (UFS), recently received the prestigious Desmond Tutu-Gerrit Brand Prize for Debut Work for his book, Christian Nationalism and Anticommunism in Twentieth Century South Africa (Routledge, published in South Africa by Christian Literature Fund).

A media release by the Andrew Murray-Desmond Tutu Prize Fund stated that the prizes primarily serve as motivation and recognition for writers to produce quality publications of theological and Christian work in all official languages of our country. The awards are given in recognition of extraordinary contributions to unity, reconciliation, and environmental justice in our country.

Currently a postdoctoral fellow in the Beyers Naudé Centre for Public Theology at the Stellenbosch University Faculty of Theology, Dr Fourie says the award is especially meaningful because of the book’s academic tone. “I hold public accessibility to scholarly work dear; so, to receive this recognition for a more scholarly work outside academia is very encouraging. When I got the call that I’d won the prize, it was met with great surprise and joy,” he says.

Challenging Cold War assumptions

In the book, he explores the deep-rooted fears that Afrikaners held about communism during the twentieth century. These fears are often assumed to be Cold War products, primarily shaped by the apartheid state. However, Dr Fourie’s research, undertaken as part of his postdoctoral fellowship in the UFS International Studies Group, challenges this simplified narrative. He approached anticommunism more broadly than merely opposition to the state-centred communist doctrine by focusing on the Dutch Reformed Church (DRC), which had the widest reach and deepest influence in the everyday lives of Afrikaners.

The book argues that while the DRC played a constant role in shaping an anti-communist imagination among twentieth-century Afrikaners, its influence shifted over time. “It ultimately concludes that anticommunism functioned as a vehicle for nationalist unity (and uniformity), a paradigm for Afrikaner identity, and a legitimiser of the volk’s perceptions of its imagined moral high ground throughout the twentieth century,” he notes.

Dr Fourie credits his time as a postdoctoral fellow (2022-2023) in the UFS ISG as a key part of developing his book. He describes the ISG as a place offering strong institutional support, valuable mentorship, and the academic freedom he needed to shape his ideas into a full monograph. As part of a research-led, student-centred, and regionally engaged institution such as the UFS – which is committed to development and serves as a hub of impactful knowledge – Dr Fourie found the right space to grow both his research and his contribution to the field of South African history.

Impact of UFS' academic environment

He spent a significant part of his emerging academic journey at the UFS. Besides the time he spent on his postdoctoral fellowship at the ISG, he also completed his PhD between 2018 and 2021 – marking a total association of six years with the university. “The ISG’s culture of scholarly rigour, academic freedom, mentorship, and institutional support under the guidance of Prof Ian Phimister, paired with collegiality and collaboration among peers, left a formative impression on me as an aspiring academic,” he comments.

Looking ahead, Dr Fourie is currently working on a project – a biography of anti-apartheid cleric Beyers Naudé. While based on solid academic research, the biography is being written for a wider audience and is aimed at trade publication, an approach that will bring Naudé’s life and legacy to both scholarly and general readers. His interest in Naudé runs deep; his master’s thesis on Naudé’s life was awarded a prize for the best Afrikaans thesis, an early indicator of the path his academic work would follow.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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