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28 May 2025 | Story Lilitha Dingwayo | Photo Lunga Luthuli
Lunga Luthuli
From left to right: Larshan Naicker, Deputy Director: Teaching and Learning, UFS Library and Information Services; Jeannet Molopyane, Director: UFS Library and Information Services; Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation; Keitumetse Eister, University Librarian: Central University of Technology; and Dr Monde Madiba, Deputy Director: Collection Development and Management, UFS Library and Information Services

In a celebration of academic excellence, the University of the Free State (UFS) hosted its first multidisciplinary Library and Information Services Honours and Undergraduate Research Conference (LISHURC) on the Bloemfontein Campus on 23 May 2025. The event offered undergraduate and honours students a unique opportunity to present their research in a professional academic setting.

As a collaborative initiative between faculties and Library and Information Services, the conference served to intellectually stimulate young scholars while promoting scholarly engagement among both students and lecturers. 

Distinguished UFS leaders, including Prof Vasu Reddy, Deputy Vice-Chancellor for Research and Internationalisation, and Prof Matseliso Mokhele-Makgalwa, Vice-Dean Research Engagement and Internationalisation in the Faculty of Education, were in attendance as guest speakers.

Prof Reddy highlighted the university’s commitment to ensuring that student research reaches a global audience through open-access platforms such as KovsieScholar. 

“I encourage you to embrace this opportunity not only as a moment of recognition, but as a stepping stone toward future research, postgraduate studies, and professional impact,” he said.  

Prof Mokhele-Makgalwa commended the university’s inter-faculty collaboration, led by Library and Information Services, in creating a platform that nurtures academic inquiry. Reflecting on the growth of the initiative since its inception in 2019, she acknowledged its success in 2025 as a milestone.  

“We must also consider the broader purpose - preparing our students not only as researchers but as global citizens, leaders, and innovators,” she said, adding that critical thinking, problem-solving, and strong communication skills are essential in today’s academic and professional landscape. 

Among the student presenters was Langelihle Malaza, an honours student in Information Systems from the Faculty of Natural and Agricultural Sciences, who shared his insights into his group’s project: 

“Our group focused on designing a centralised digital platform - a website that would serve as a hub for both educational resources and communication for users involved in the Information Technology Service Learning (ITSL) programme.”  

The team also acknowledged the instrumental support of Dr Rouxan Fouche, lecturer in the Department of Computer Science and Informatics, for his valuable guidance on both content and presentation. 

Attendees praised the event for its inspiring atmosphere and academic depth.  

“I am always interested in learning what other students are researching. When I saw this event, I knew I had to attend - and it exceeded my expectations,” said Jabulile Maseko, a master’s student in Zoology.

This event exemplifies the UFS’s commitment to cultivating research excellence and aligns with the institution's Vision 130 – a roadmap to producing globally relevant graduates who are ready to make a difference. 

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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