Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
19 May 2025 | Story Teboho Mositi | Photo Simbongile Jojo
Student Affairs Week
Students and staff unite during Student Affairs Week to celebrate community, support, and campus engagement.

The Division of Student Affairs (DSA) recently hosted a vibrant Student Affairs Week on the Qwaqwa Campus, inviting staff and students to participate. This annual event aimed to foster a sense of community and engagement among students, staff, and the broader university community.

A key highlight of the week was the address by Zoleka Dotwana, Director of Student Affairs on the Qwaqwa Campus, who emphasised the importance of informing students about the services provided by Student Affairs. In her own words: “After four years of hosting the event, this year’s edition was particularly successful, with students enthusiastically participating and embracing support structures.” The event encouraged students to join organisations for additional support, both academically and personally. Staff members went above and beyond to ensure the success of the event, and it is heartening to see students embracing the new strategy and services. Eventually, Student Affairs Week achieved its goal of promoting support and inclusivity on campus. 

Monday 5 May: DSA and students displayed their initiatives through engaging student exhibitions, highlighting their commitment to success. The displays provided valuable insights into the role of the Division of Student Affairs in fostering a thriving campus community. Through these exhibitions, students gained a deeper understanding of the support services that are available and offered on campus. 

Tuesday 6 May: Introduction to student structure and organisations – On day two, students and staff witnessed a significant event when the Division of Student Affairs, in collaboration with the Centre for Graduate Support, hosted an introductory session for student associations and organisations under the Student Governance Office. The initiative aimed to provide a platform for understanding the structures and functions of student governance, fostering greater engagement and participation among the student body. The session emphasised the commitment of the university and Student Affairs to empower student leadership and cultivate a vibrant campus community.

Wednesday 7 May: Arts and culture performances – Mid-week brought forth a burst of creativity and talent, with captivating arts and culture performances. Students took to the stage to showcase their diverse artistic expressions, creating an atmosphere of celebration and cultural exchange that resonated throughout the campus.

Thursday 8 May: Food drive – On day four, students and staff presented a lively student food drive, requesting donations of non-perishable food items to support students in need through the No Student Hungry Programme and the Social Support Office. Students and staff members came together in solidarity to support those in need as they shared the powerful experience of giving back and leaving no one behind through the spirit of humanity. The event saw an overwhelming response from the university community, with students, staff, and faculty members generously donating food items. The DSA extends its gratitude to everyone who participated and donated. 

Friday 9 May: Aerobics and fun walk – Students and staff members united for a fun-filled morning exercise and wellness at the aerobics and fun walk event. A scenic walk was followed by valuable primary health-care services, which prioritised their well-being. An invigorating aerobics session wrapped up the event, boosting energy and enthusiasm. This engaging activity strengthened bonds among participants, promoting a sense of community.

Nhlawuleko Mhlanga, a final-year Bachelor of Administration student in the Faculty of Economic and Management Sciences, said: “Student Affairs Week was a valuable experience that provided students with valuable information that is often overlooked.” The event showcased student talents and celebrated cultural diversity through performances. “The food drive initiative stood out to me, as it demonstrated our community’s capacity for kindness and ubuntu, as many students were unfamiliar with different units within the Division of Student Affairs. It would be amazing to incorporate the initiative in both semesters.”


News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept