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27 May 2025 | Story Tshepo Tsotetsi and Onthatile Tikoe | Photo Kaleidoscope Studios
Africa Day Podcast
Media personality David Mashabela moderated a dynamic Africa Day dialogue with Dr Naledi Pandor and UFS Chancellor Prof Bonang Mohale at the UFS’s Albert Wessels Auditorium.

The University of the Free State (UFS) marked Africa Day (commemorated annually on 25 May) with a bold and thought-provoking podcast-style discussion hosted by the Office for International Affairs on 22 May 2025 at the Bloemfontein Campus. Now in its eighth year, the annual Africa Day commemoration was reimagined with a conversational format that blended intellectual insight with the energy of live engagement.

Centred around the theme ‘Africa’s Future: Higher Education and Global Impact’, the panel featured some of the most respected voices in leadership and academia. Media personality David Mashabela, known for his King David Studio podcast and presence on Radio 2000, moderated a rich conversation between UFS Chancellor Prof Bonang Mohale and Dr Naledi Pandor, former Minister of International Relations and Cooperation.

Anchored in the broader context of Africa Month, the dialogue highlighted the critical role of African universities in shaping knowledge systems, advancing innovation, and strengthening the continent’s global positioning. It also underscored how youth, as drivers of change, are central to building a future where Africa leads through education, collaboration, and homegrown solutions.

 

Reimagining the role of higher education in Africa’s future

At the heart of the discussion was a shared belief that higher education is not just a site of learning, but a strategic force for shaping Africa’s future.

Dr Pandor underlined the conditions necessary for universities to truly contribute to development. “Universities play their best role in the context in which there’s freedom of expression, democracy and free academic activity,” she said. “Without these, it’s impossible for higher education to make a contribution to development.”

She also emphasised that research and innovation must be treated as central to a university’s mission. “You can, through university work, make a contribution to development,” she noted, “but it has to be integral … and must enjoy the characteristics of freedom to pursue knowledge and support for innovation.”

But contribution, she argued, can’t happen in a vacuum: While government efforts in supporting higher education are commendable, Dr Pandor called out the private sector’s absence in funding and partnerships. “We’ve got to address the inadequacies that there are in establishing this link,” she said, referring to the disconnect between industry and academia.

Prof Mohale, drawing from his experience in the business world, expanded on this disconnect. “Unfortunately, businesses succumbed to measuring itself in quarterly cycles, where nations are created in centuries,” he remarked. In his view, businesses often fail to recognise their stake in broader societal development. “If they [government] don’t create a conducive environment where businesses can thrive,” he warned, “then people become opportunistic, self-centred and egocentric.”

Still, both speakers remained hopeful, particularly about the power of the continent’s youth. Dr Pandor argued that universities must do more than teach; they must equip. “Part of the role of universities is to train us in economics, investment, business formation, and really ensuring that we create powerful youth that can effectively manage our economy and ensure that we succeed.”

Prof Mohale echoed that sentiment, adding that universities also need to lead by example. He called for institutions of higher learning to embrace not only academic excellence, but also social justice and strong ethical frameworks. “We need to bring a social justice approach to these higher learning institutions because of the disparity that is very grotesque,” he said. 

 

Context, collaboration and the power of dialogue

Prof Anthea Rhoda, Deputy Vice-Chancellor: Academic at UFS, reflected on Africa Day as not only a commemoration but also a call to both honour and reimagine.

“Africa Day offers a valuable opportunity to reflect on our continent’s progress, challenges, and future potential,” she said. “It reminds us that universities are an integral part of the African narrative, both as custodians of our knowledge systems and as catalysts for transformation.”

Prof Lynette Jacobs, Director of the Office for International Affairs, highlighted how the event’s theme resonates with today’s world. “If we look globally, there’s a move to nationalism, closing borders, looking out for ourselves,” she noted. “And that’s where higher education makes a difference, because we bring sanity and intellect to the thinking.”

She explained that the decision to use a podcast-style format was a deliberate shift towards deeper engagement. “We didn’t want to repeat what we’ve always done. We needed a new approach, and we were pleased by the turnout and how students were fully engaged.”

The event reinforced the university’s commitment to fostering meaningful dialogue during Africa Month and beyond.

 

Watch the discussion here:

 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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