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Critical Dialogue
Guest speaker, Prof Gordon Zide, delivers his keynote address at the EDSA Critical Dialogue Series 2025.

The Office of the Executive Director: Student Affairs at the University of the Free State (UFS) hosted its annual Critical Dialogue Series on 29 April 2025 at the Centenary Complex on the Bloemfontein Campus. The dialogue brought together students, staff, and university leadership for an engaging conversation around ethical and servant leadership in higher education.

 

A conversation rooted in purpose

In his opening address, Temba Hlasho, Executive Director for Student Affairs said the dialogue was designed to provoke honest reflection and engagement on issues that affect student experience and institutional culture.

“We believe that there has to be some sort of transparency in terms of having to talk about topical issues that are very critical, that also touch on the very nerve of student experience,” Hlasho said.

He encouraged student leaders to see the platform not as ceremonial, but as a call to action. “You are in a country today where ethics have almost decayed. You, as the future of this country, will rely solely on the young people to change the narrative.”

 

Leadership anchored in service

UFS Vice-Chancellor and Principal Prof Hester C. Klopper delivered a powerful message on the importance of ethical and servant leadership in guiding the university’s direction. “Leadership – and specifically ethical and servant leadership – forms the cornerstone of what we stand for at the University of the Free State.”

She spoke about accountability, fairness, and leading with integrity. “It means treating every student fairly regardless of background or belief, and holding yourself accountable for your actions and decisions.”

Prof Klopper also highlighted the vital role student leaders play in shaping a culture of trust and excellence. “Leadership is not a title or a position, but a daily choice to serve with integrity, empathy, and purpose.”

 

Ubuntu, transformation, and power dynamics

The event’s keynote speaker was Prof Gordon Zide, an accomplished scholar, academic, intellectual, Africanist, author, transformation specialist, motivational speaker, and a former Vice-Chancellor and Principal of the Vaal University of Technology. Prof Zide is also a former Registrar at the University of South Africa. Drawing from a lifetime of experience in the sector, he interrogated the moral responsibilities of leadership within the South African higher education landscape.

“Leadership is a function of being a servant and being in charge of others,” he said. “It also requires the capacity to give strategic direction for the effective, efficient, and valued functioning of organisations.”

He emphasised that ethical leadership should be grounded in values such as vision, passion, patience, integrity, honesty, decisiveness, character, and charisma. Reflecting on the African philosophy of ubuntu, Prof Zide remarked: “When talking about servant leadership, it’s important to recognise other people and say to yourself: ‘I am what I am because of other people.’”

He encouraged students, particularly the current generation, to take charge and assume ethical leadership roles in their spaces. Referencing prominent anti-apartheid figure Robert Sobukwe, he urged, “Even when we are no longer here, they will always remember that we were there.”

Prof Zide also noted the practical benefits of ethical leadership in institutions, saying that it improves brand image, boosts morale among staff and students, and strengthens the recruitment process. He concluded by challenging the Department of Higher Education and Training (DHET), saying its tendency to micromanage universities undermines the autonomy and leadership authority of institutional management.

 

A call to lead with intention

Reflecting on the impact of the event, Acting President of the Institutional Student Representative Council (ISRC) Mpho Maloka said, “These kinds of conversations are needed because they help us go back to the ‘why’ – why we became student leaders in the first place, and how we can serve students in ways that actually make a difference.”

She added, “People have turned student leadership into something so political that others don’t even want to get involved. Dialogues like this bring it back to what really matters – serving students and growing as ethical leaders.”

As Prof Klopper concluded: “The lessons in ethical and servant leadership that you learn and practise here prepare you not just for impactful careers, but for responsible citizenship in a world desperately in need of ethical leadership.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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