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06 May 2025 | Story Tshepo Tsotetsi | Photo Supplied
Critical Dialogue
Guest speaker, Prof Gordon Zide, delivers his keynote address at the EDSA Critical Dialogue Series 2025.

The Office of the Executive Director: Student Affairs at the University of the Free State (UFS) hosted its annual Critical Dialogue Series on 29 April 2025 at the Centenary Complex on the Bloemfontein Campus. The dialogue brought together students, staff, and university leadership for an engaging conversation around ethical and servant leadership in higher education.

 

A conversation rooted in purpose

In his opening address, Temba Hlasho, Executive Director for Student Affairs said the dialogue was designed to provoke honest reflection and engagement on issues that affect student experience and institutional culture.

“We believe that there has to be some sort of transparency in terms of having to talk about topical issues that are very critical, that also touch on the very nerve of student experience,” Hlasho said.

He encouraged student leaders to see the platform not as ceremonial, but as a call to action. “You are in a country today where ethics have almost decayed. You, as the future of this country, will rely solely on the young people to change the narrative.”

 

Leadership anchored in service

UFS Vice-Chancellor and Principal Prof Hester C. Klopper delivered a powerful message on the importance of ethical and servant leadership in guiding the university’s direction. “Leadership – and specifically ethical and servant leadership – forms the cornerstone of what we stand for at the University of the Free State.”

She spoke about accountability, fairness, and leading with integrity. “It means treating every student fairly regardless of background or belief, and holding yourself accountable for your actions and decisions.”

Prof Klopper also highlighted the vital role student leaders play in shaping a culture of trust and excellence. “Leadership is not a title or a position, but a daily choice to serve with integrity, empathy, and purpose.”

 

Ubuntu, transformation, and power dynamics

The event’s keynote speaker was Prof Gordon Zide, an accomplished scholar, academic, intellectual, Africanist, author, transformation specialist, motivational speaker, and a former Vice-Chancellor and Principal of the Vaal University of Technology. Prof Zide is also a former Registrar at the University of South Africa. Drawing from a lifetime of experience in the sector, he interrogated the moral responsibilities of leadership within the South African higher education landscape.

“Leadership is a function of being a servant and being in charge of others,” he said. “It also requires the capacity to give strategic direction for the effective, efficient, and valued functioning of organisations.”

He emphasised that ethical leadership should be grounded in values such as vision, passion, patience, integrity, honesty, decisiveness, character, and charisma. Reflecting on the African philosophy of ubuntu, Prof Zide remarked: “When talking about servant leadership, it’s important to recognise other people and say to yourself: ‘I am what I am because of other people.’”

He encouraged students, particularly the current generation, to take charge and assume ethical leadership roles in their spaces. Referencing prominent anti-apartheid figure Robert Sobukwe, he urged, “Even when we are no longer here, they will always remember that we were there.”

Prof Zide also noted the practical benefits of ethical leadership in institutions, saying that it improves brand image, boosts morale among staff and students, and strengthens the recruitment process. He concluded by challenging the Department of Higher Education and Training (DHET), saying its tendency to micromanage universities undermines the autonomy and leadership authority of institutional management.

 

A call to lead with intention

Reflecting on the impact of the event, Acting President of the Institutional Student Representative Council (ISRC) Mpho Maloka said, “These kinds of conversations are needed because they help us go back to the ‘why’ – why we became student leaders in the first place, and how we can serve students in ways that actually make a difference.”

She added, “People have turned student leadership into something so political that others don’t even want to get involved. Dialogues like this bring it back to what really matters – serving students and growing as ethical leaders.”

As Prof Klopper concluded: “The lessons in ethical and servant leadership that you learn and practise here prepare you not just for impactful careers, but for responsible citizenship in a world desperately in need of ethical leadership.”

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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