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07 May 2025 | Story Precious Shamase | Photo Supplied
Dr Regret Sunge
Dr Regret Sunge – the newly rated NRF Y2 academic.

The University of the Free State (UFS) is proud to announce that Dr Regret Sunge, Lecturer in the Department of Economics and Finance within the Faculty of Economic and Management Sciences, has been awarded a prestigious Y2 rating by the National Research Foundation (NRF). This significant achievement highlights Dr Sunge's exceptional potential as a rising leader in the field of economics and finance.

The NRF Y2-rating is bestowed upon young researchers, typically under the age of 40 and within five years of obtaining their PhD, who have demonstrated considerable potential to establish themselves as leaders in their area of expertise. Dr Sunge's inclusion among the 3,8% of newly rated researchers in South Africa highlights the quality and impact of his work.

Dr Sunge expressed his excitement, stating, "I am thrilled to have received the NRF Y2-rating for the period 1 January 2025 to 31 December 2030. Receiving such recognition through this meticulous process in the field of Economics and Finance – which has a share of only 4,9% of total rated researchers – is even more amazing." He further emphasised the rigorous nature of the NRF rating process, and the insightful feedback received.

 

Factors contributing to this recognition

Dr Sunge attributes his success to a combination of personal dedication, collaborative efforts, and institutional support. His PhD thesis provided a strong foundation, with three of the five reviewed papers originating from this work. Subsequent research collaborations with international peers fostered during his PhD journey further enriched his research by integrating the critical fields of agricultural production and environmental sustainability. The growing number of citations his work has received speaks to its increasing relevance and impact.

The academic also acknowledged the significant influence of key individuals on his research journey, including his PhD supervisor, Prof Nicholas NgepahDr Delphin Kamanda Espoir – a research partner, and his postdoctoral host, Dr Calvin Mudzingiri.

Beyond academic research, Dr Sunge's engagement in research consultation with regional and international organisations has played a vital role. In 2022, he formed a team within the United Nations Young Economists Network (UN-YEN) to study Africa's macroeconomic growth. Additionally, he contributed as a research assistant to the Organisation of Economic Cooperation and Development (OECD) and the African Union Commission (AUC) for their annual Africa Development Dynamics (AfDD) publication.

Dr Sunge also highlighted the crucial institutional support he received from the University of the Free State, specifically the Faculty of Economic and Management Sciences (EMS) on the Qwaqwa Campus, where he was a postdoctoral research fellow at the time of application.

 

Impact of the NRF rating on research standing

The Y2 rating is already proving to be a catalyst for Dr Sunge's research endeavours. "It’s a motivator, I am more confident, and it has greatly enhanced my CV," he noted. He anticipates that this recognition will unlock opportunities for further collaborations and access to competitive research grants and funding programmes, both nationally and internationally.

Furthermore, Dr Sunge's achievement while based on the Qwaqwa Campus enhances the University of the Free State's reputation for supporting young researchers and fostering excellence across all its campuses. His rating serves as a significant source of inspiration for his colleagues on the Qwaqwa Campus, particularly within EMS, where NRF-rated researchers are still few. Dr Sunge hopes that his success will encourage colleagues in the faculty to pursue similar achievements through commitment, dedication, and collaboration.

 

Research focus and its importance

Dr Sunge's research primarily focuses on the intersection of agricultural production and environmental sustainability. His work addresses the critical challenge of ensuring food security amid the growing impact of climate change in a sustainable manner. Recognising the dual challenge of increasing agricultural output to combat food insecurity while mitigating climate change, his research aims to inform environmentally sustainable agrifood systems in South Africa and beyond.

Specifically, his research holds local relevance for Phuthaditjhaba, where livestock agriculture is a significant part of the local economy, with the potential to contribute to more sustainable livelihoods. Utilising a range of econometric methodologies, his research approach is adaptable to various fields of study, facilitating collaboration with researchers from diverse backgrounds.

Acknowledging the dynamic nature of research in economics, particularly in econometrics and data analysis, Dr Sunge emphasises the importance of continuous learning through conferences and workshops. He aims to further develop his econometric and critical thinking skills, as well as sharpen his writing abilities, to elevate his research to new heights.

 

Future research trajectory

Looking ahead, Dr Sunge envisions a research trajectory that combines academic rigour with impactful societal engagement. This involves identifying research problems, providing in-depth academic analysis, and developing solutions that directly benefit communities. His future includes initiating research-based interventions and conducting impact assessments. Achieving this vision necessitates securing research grants, supervising postgraduate students, and actively engaging in community initiatives.

 Over the next five years, Dr Sunge aims to transition from a Y2 to a C-rated researcher, a goal that requires careful planning to balance his research and teaching responsibilities. While committed to advancing his research, Dr Sunge remains passionate about teaching and ensuring that his research activities enhance, rather than detract from, his classroom engagement.

 Dr Sunge’s achievement of the NRF Y2-rating is a significant milestone, both for his personal career and for the University of the Free State. His dedication, collaborative spirit, and impactful research focus serve as an inspiration to colleagues and aspiring economists alike. As Dr Sunge eloquently stated, "My word to aspiring economists, especially from marginalised circumstances, is that with the right mindset, commitment and dedication, we can be counted."

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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