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UFS Mock Interviews: Shaping career-ready graduates and tackling unemployment

23 May 2025 | Story Lilitha Dingwayo | Photo Lunga Luthuli

To get senior and postgraduate students ready for the world of work, the University of the Free State (UFS) Division of Career Services’ Placement Preparation Day, which was initiated in 2023, has grown into an annual workshop – Mock Interview Day – with this year’s event taking place in the Callie Human Centre on the Bloemfontein Campus.

Held on 14 and 15 May 2025, this UFS initiative – aimed at addressing employability – has evolved through the implementation of several educational subdivisions tasked with the responsibility of assisting all registered students understand the professional environment. One of these divisions is the Centre for Teaching and Learning’s (CTL) ‘Graduate Attributes’ – an initiative that seeks to assess a student’s development of valuable attributes during lectures.

According to Belinda Janeke, Assistant Director of Career Services, “Feedback indicates that most students have no interview experience – a critical factor. It is through these mock interviews that students’ confidence is built and their transition from student to employee is smoothened.”

With the assistance of staff members and employees in conducting the interviews, the two-day initiative has seen evident success in both attendance and reach. “Yesterday we had about 90 students come in for the mock interviews and all of them stated that it was their first time being interviewed,” said Janeke. “Even though our office is situated on the Bloemfontein Campus, we also visit the South and Qwaqwa campuses to ensure accessibility across all three UFS campuses,” Janeke added. Emphasising results, she shared that in the 12 years she has been working in this division, student engagement has grown due to improvements in technology.

Career Services sends out letters and emails on the 11th of each month to recognise the achievements of students who have used their services. In collaboration with the UFS’ Vision 130, more directions are being explored across the three campuses, starting with the cross-campus Shoe Camp project.

This initiative targets all UFS students, prioritising senior individuals on the cusp of job hunting. “As a postgraduate student, I am looking into getting a job next year and I have never been interviewed before, so I needed the trial run to get more information on accurate interview etiquette,” said Aphiwe Mbutuma, an Administration honours student. Mbutuma said the support she received from the staff was crucial in boosting her confidence for her next interview. She further described the experience as an eye-opener, adding that students should seize these opportunities to understand what is expected of them. Zukile Daki, a second-year student in the Faculty of Law, said: “I once bombed an interview, so I came here to improve, and it went well.”

News Archive

Kovsies present case studies to Tata Africa

2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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