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14 May 2025 | Story Precious Shamase | Photo Teboho Mositi
Motlalepula
Pictured: On the left, Prof Prince Ngobeni, Qwaqwa Campus Principal, with Motlalepula Tsotetsi, Principal of Maluti TVET College.

The University of the Free State (UFS) Qwaqwa Campus has formally cemented its commitment to regional engagement by handing over signed memoranda of understanding (MOUs) to key local stakeholders during a significant ceremony. The partnerships with Maluti TVET College, the HaMagriza’s Indigenous Restaurant and Co-working Hub, and the Agape Foundation signal a collaborative effort focused on enhancing education, fostering community upliftment, and driving regional development.

The handover, which took place in the Senate Hall of the UFS Qwaqwa Campus, was intentionally designed as a personal demonstration of the university’s dedication to building strong, enduring relationships. Prof Cias Tsotetsi, Vice-Principal: Academic and Research on the UFS Qwaqwa Campus, emphasised the significance of the face-to-face engagement.

“We chose not to simply email the signed MOUs,” explained Prof Tsotetsi. “We wanted to meet face-to-face and hand them over in person, because this is about building genuine, lasting relationships. These stakeholders align with the university’s vision of becoming a hub for research, a student-centred environment, and a regionally engaged institution.”

Representatives from each partner organisation expressed enthusiasm for the opportunities unlocked by these newly formalised agreements.

Motlalepula Tsotetsi, Principal of Maluti TVET College, hailed the MOU as a pivotal moment. “Although we have collaborated with various stakeholders in the past, this marks the first formal partnership with the University of the Free State. Given our proximity, it’s long overdue, and we welcome this development.”

Echoing this sentiment, HaMagriza Director, Sabata Lepele, highlighted the importance of mutual recognition and cooperation. “As Tom Ford wisely said, ‘Collaboration is the key to success.’ This partnership creates a shared space that benefits both the university and the broader community. We’re honoured to be part of it.” He further emphasised that this milestone was significant to their journey, embodying a synergy between academia and the community to achieve remarkable outcomes. Lepele expressed HaMagriza's commitment to fostering innovation, creativity, and community development through this collaboration, anticipating the co-creation of initiatives that will benefit both the university and the surrounding region. He also conveyed excitement about working together to share the unique culture and heritage of Qwaqwa.

Daniel Moloi, Director of the Agape Foundation, also warmly welcomed the formal partnership, expressing his organisation’s eagerness to collaborate with the UFS on initiatives designed to address pressing community challenges.

This ceremony marks a significant step forward in the UFS Qwaqwa Campus’ community engagement strategy, reaffirming its dedication to fostering inclusive development through strategic alliances within the local landscape. The university aspires to be a research-led, student-centred, and regionally engaged institution, viewing these partnerships as vital vehicles for achieving societal impact that extends beyond the continent.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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