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14 May 2025 | Story Precious Shamase | Photo Teboho Mositi
Motlalepula
Pictured: On the left, Prof Prince Ngobeni, Qwaqwa Campus Principal, with Motlalepula Tsotetsi, Principal of Maluti TVET College.

The University of the Free State (UFS) Qwaqwa Campus has formally cemented its commitment to regional engagement by handing over signed memoranda of understanding (MOUs) to key local stakeholders during a significant ceremony. The partnerships with Maluti TVET College, the HaMagriza’s Indigenous Restaurant and Co-working Hub, and the Agape Foundation signal a collaborative effort focused on enhancing education, fostering community upliftment, and driving regional development.

The handover, which took place in the Senate Hall of the UFS Qwaqwa Campus, was intentionally designed as a personal demonstration of the university’s dedication to building strong, enduring relationships. Prof Cias Tsotetsi, Vice-Principal: Academic and Research on the UFS Qwaqwa Campus, emphasised the significance of the face-to-face engagement.

“We chose not to simply email the signed MOUs,” explained Prof Tsotetsi. “We wanted to meet face-to-face and hand them over in person, because this is about building genuine, lasting relationships. These stakeholders align with the university’s vision of becoming a hub for research, a student-centred environment, and a regionally engaged institution.”

Representatives from each partner organisation expressed enthusiasm for the opportunities unlocked by these newly formalised agreements.

Motlalepula Tsotetsi, Principal of Maluti TVET College, hailed the MOU as a pivotal moment. “Although we have collaborated with various stakeholders in the past, this marks the first formal partnership with the University of the Free State. Given our proximity, it’s long overdue, and we welcome this development.”

Echoing this sentiment, HaMagriza Director, Sabata Lepele, highlighted the importance of mutual recognition and cooperation. “As Tom Ford wisely said, ‘Collaboration is the key to success.’ This partnership creates a shared space that benefits both the university and the broader community. We’re honoured to be part of it.” He further emphasised that this milestone was significant to their journey, embodying a synergy between academia and the community to achieve remarkable outcomes. Lepele expressed HaMagriza's commitment to fostering innovation, creativity, and community development through this collaboration, anticipating the co-creation of initiatives that will benefit both the university and the surrounding region. He also conveyed excitement about working together to share the unique culture and heritage of Qwaqwa.

Daniel Moloi, Director of the Agape Foundation, also warmly welcomed the formal partnership, expressing his organisation’s eagerness to collaborate with the UFS on initiatives designed to address pressing community challenges.

This ceremony marks a significant step forward in the UFS Qwaqwa Campus’ community engagement strategy, reaffirming its dedication to fostering inclusive development through strategic alliances within the local landscape. The university aspires to be a research-led, student-centred, and regionally engaged institution, viewing these partnerships as vital vehicles for achieving societal impact that extends beyond the continent.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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