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UFS solidifies community ties with landmark MOU handover

14 May 2025 | Story Precious Shamase | Photo Teboho Mositi

Pictured: On the left, Prof Prince Ngobeni, Qwaqwa Campus Principal, with Motlalepula Tsotetsi, Principal of Maluti TVET College.

The University of the Free State (UFS) Qwaqwa Campus has formally cemented its commitment to regional engagement by handing over signed memoranda of understanding (MOUs) to key local stakeholders during a significant ceremony. The partnerships with Maluti TVET College, the HaMagriza’s Indigenous Restaurant and Co-working Hub, and the Agape Foundation signal a collaborative effort focused on enhancing education, fostering community upliftment, and driving regional development.

The handover, which took place in the Senate Hall of the UFS Qwaqwa Campus, was intentionally designed as a personal demonstration of the university’s dedication to building strong, enduring relationships. Prof Cias Tsotetsi, Vice-Principal: Academic and Research on the UFS Qwaqwa Campus, emphasised the significance of the face-to-face engagement.

“We chose not to simply email the signed MOUs,” explained Prof Tsotetsi. “We wanted to meet face-to-face and hand them over in person, because this is about building genuine, lasting relationships. These stakeholders align with the university’s vision of becoming a hub for research, a student-centred environment, and a regionally engaged institution.”

Representatives from each partner organisation expressed enthusiasm for the opportunities unlocked by these newly formalised agreements.

Motlalepula Tsotetsi, Principal of Maluti TVET College, hailed the MOU as a pivotal moment. “Although we have collaborated with various stakeholders in the past, this marks the first formal partnership with the University of the Free State. Given our proximity, it’s long overdue, and we welcome this development.”

Echoing this sentiment, HaMagriza Director, Sabata Lepele, highlighted the importance of mutual recognition and cooperation. “As Tom Ford wisely said, ‘Collaboration is the key to success.’ This partnership creates a shared space that benefits both the university and the broader community. We’re honoured to be part of it.” He further emphasised that this milestone was significant to their journey, embodying a synergy between academia and the community to achieve remarkable outcomes. Lepele expressed HaMagriza's commitment to fostering innovation, creativity, and community development through this collaboration, anticipating the co-creation of initiatives that will benefit both the university and the surrounding region. He also conveyed excitement about working together to share the unique culture and heritage of Qwaqwa.

Daniel Moloi, Director of the Agape Foundation, also warmly welcomed the formal partnership, expressing his organisation’s eagerness to collaborate with the UFS on initiatives designed to address pressing community challenges.

This ceremony marks a significant step forward in the UFS Qwaqwa Campus’ community engagement strategy, reaffirming its dedication to fostering inclusive development through strategic alliances within the local landscape. The university aspires to be a research-led, student-centred, and regionally engaged institution, viewing these partnerships as vital vehicles for achieving societal impact that extends beyond the continent.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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