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14 May 2025 | Story Precious Shamase | Photo Teboho Mositi
Motlalepula
Pictured: On the left, Prof Prince Ngobeni, Qwaqwa Campus Principal, with Motlalepula Tsotetsi, Principal of Maluti TVET College.

The University of the Free State (UFS) Qwaqwa Campus has formally cemented its commitment to regional engagement by handing over signed memoranda of understanding (MOUs) to key local stakeholders during a significant ceremony. The partnerships with Maluti TVET College, the HaMagriza’s Indigenous Restaurant and Co-working Hub, and the Agape Foundation signal a collaborative effort focused on enhancing education, fostering community upliftment, and driving regional development.

The handover, which took place in the Senate Hall of the UFS Qwaqwa Campus, was intentionally designed as a personal demonstration of the university’s dedication to building strong, enduring relationships. Prof Cias Tsotetsi, Vice-Principal: Academic and Research on the UFS Qwaqwa Campus, emphasised the significance of the face-to-face engagement.

“We chose not to simply email the signed MOUs,” explained Prof Tsotetsi. “We wanted to meet face-to-face and hand them over in person, because this is about building genuine, lasting relationships. These stakeholders align with the university’s vision of becoming a hub for research, a student-centred environment, and a regionally engaged institution.”

Representatives from each partner organisation expressed enthusiasm for the opportunities unlocked by these newly formalised agreements.

Motlalepula Tsotetsi, Principal of Maluti TVET College, hailed the MOU as a pivotal moment. “Although we have collaborated with various stakeholders in the past, this marks the first formal partnership with the University of the Free State. Given our proximity, it’s long overdue, and we welcome this development.”

Echoing this sentiment, HaMagriza Director, Sabata Lepele, highlighted the importance of mutual recognition and cooperation. “As Tom Ford wisely said, ‘Collaboration is the key to success.’ This partnership creates a shared space that benefits both the university and the broader community. We’re honoured to be part of it.” He further emphasised that this milestone was significant to their journey, embodying a synergy between academia and the community to achieve remarkable outcomes. Lepele expressed HaMagriza's commitment to fostering innovation, creativity, and community development through this collaboration, anticipating the co-creation of initiatives that will benefit both the university and the surrounding region. He also conveyed excitement about working together to share the unique culture and heritage of Qwaqwa.

Daniel Moloi, Director of the Agape Foundation, also warmly welcomed the formal partnership, expressing his organisation’s eagerness to collaborate with the UFS on initiatives designed to address pressing community challenges.

This ceremony marks a significant step forward in the UFS Qwaqwa Campus’ community engagement strategy, reaffirming its dedication to fostering inclusive development through strategic alliances within the local landscape. The university aspires to be a research-led, student-centred, and regionally engaged institution, viewing these partnerships as vital vehicles for achieving societal impact that extends beyond the continent.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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