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14 May 2025 | Story Precious Shamase | Photo Teboho Mositi
Motlalepula
Pictured: On the left, Prof Prince Ngobeni, Qwaqwa Campus Principal, with Motlalepula Tsotetsi, Principal of Maluti TVET College.

The University of the Free State (UFS) Qwaqwa Campus has formally cemented its commitment to regional engagement by handing over signed memoranda of understanding (MOUs) to key local stakeholders during a significant ceremony. The partnerships with Maluti TVET College, the HaMagriza’s Indigenous Restaurant and Co-working Hub, and the Agape Foundation signal a collaborative effort focused on enhancing education, fostering community upliftment, and driving regional development.

The handover, which took place in the Senate Hall of the UFS Qwaqwa Campus, was intentionally designed as a personal demonstration of the university’s dedication to building strong, enduring relationships. Prof Cias Tsotetsi, Vice-Principal: Academic and Research on the UFS Qwaqwa Campus, emphasised the significance of the face-to-face engagement.

“We chose not to simply email the signed MOUs,” explained Prof Tsotetsi. “We wanted to meet face-to-face and hand them over in person, because this is about building genuine, lasting relationships. These stakeholders align with the university’s vision of becoming a hub for research, a student-centred environment, and a regionally engaged institution.”

Representatives from each partner organisation expressed enthusiasm for the opportunities unlocked by these newly formalised agreements.

Motlalepula Tsotetsi, Principal of Maluti TVET College, hailed the MOU as a pivotal moment. “Although we have collaborated with various stakeholders in the past, this marks the first formal partnership with the University of the Free State. Given our proximity, it’s long overdue, and we welcome this development.”

Echoing this sentiment, HaMagriza Director, Sabata Lepele, highlighted the importance of mutual recognition and cooperation. “As Tom Ford wisely said, ‘Collaboration is the key to success.’ This partnership creates a shared space that benefits both the university and the broader community. We’re honoured to be part of it.” He further emphasised that this milestone was significant to their journey, embodying a synergy between academia and the community to achieve remarkable outcomes. Lepele expressed HaMagriza's commitment to fostering innovation, creativity, and community development through this collaboration, anticipating the co-creation of initiatives that will benefit both the university and the surrounding region. He also conveyed excitement about working together to share the unique culture and heritage of Qwaqwa.

Daniel Moloi, Director of the Agape Foundation, also warmly welcomed the formal partnership, expressing his organisation’s eagerness to collaborate with the UFS on initiatives designed to address pressing community challenges.

This ceremony marks a significant step forward in the UFS Qwaqwa Campus’ community engagement strategy, reaffirming its dedication to fostering inclusive development through strategic alliances within the local landscape. The university aspires to be a research-led, student-centred, and regionally engaged institution, viewing these partnerships as vital vehicles for achieving societal impact that extends beyond the continent.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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