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14 May 2025 | Story Tshepo Tsotetsi | Photo Tshepo Tsotetsi
Multilingualism stakeholder engagement session
Prof Vasu Reddy, UFS Deputy Vice-Chancellor: Research and Internationalisation; guest speaker Prof Leketi Makalela; and Dr Nomalungelo Ngubane, Director of the UFS Academy for Multilingualism.

Multilingualism is not just a concept at the University of the Free State (UFS) – it is a growing practice, a challenge, and an opportunity all at once. This was made clear during a stakeholder engagement session on 7 May 2025, hosted by the Academy for Multilingualism at the UFS’s Bloemfontein Campus, where staff, academics, and strategic partners gathered to reflect on the university’s language journey.

In his reflections, the Deputy Vice-Chancellor for Research and Internationalisation, Prof Vasu Reddy, emphasised that, “Scholarly conversations such as these are not just simply intellectually important, but socially and politically, and it is critical to learn from each other, exchange ideas, and make change.” He described the Academy as a “novel intervention” and noted how engagements like this help “break silos that languages sometimes create” – a crucial step towards realising the promise of multilingualism and translanguaging in academic spaces.

 

Progress, challenges, and collective ownership

In her presentation, Dr Nomalungelo Ngubane, Director of the Academy for Multilingualism, provided an overview of the institutional language policy and its implementation status, now in its third year of a five-year plan. She highlighted key strides: the translation of 116 PhD abstracts into Sesotho, Afrikaans, and isiXhosa; the development of South African Sign Language terminology in psychology; and the training of 16 tutors in translanguaging, among others.

Dr Ngubane stressed the importance of shared ownership of the policy’s rollout. “It’s very important that the language policy is understood by all stakeholders. It’s a collective journey, and it becomes even more powerful when people own it and take it forward into their departments, faculties, and student spaces,” she said. While she acknowledged that meaningful development of African languages as academic mediums is costly and resource-intensive, she noted that small, deliberate steps are being taken.

 

Ubuntu translanguaging: rethinking the classroom

The keynote address was delivered by Prof Leketi Makalela, full professor and founding Director of the Hub for Multilingual Education and Literacies at the University of the Witwatersrand. A globally recognised scholar and the holder of the SARChI Chair in Advancing African Languages for Social Inclusion and Access, Prof Makalela added a powerful perspective rooted in research and teaching practice.

He began his address with a reflection: “I believe I landed on this little rock called Earth to ensure that human beings have deep access to the world in which they were born, and you can only be part of this greater world and make full sense of it through language.”

Later, he challenged the monolingual mindsets that dominate higher education. “People still want to treat languages as different entities, and that’s where the issue is. That’s where the education system is not aligning with the realities of multilinguality.” 

Prof Makalela said multilingual students face dual disadvantages: compromised epistemic access [access to knowledge systems] due to monolingual bias, and diminished identity affirmation. His response? Ubuntu translanguaging – a model that embraces cohabitation of languages and student-led meaning-making.

“It’s a misconception that the lecturer must translanguage,” he said. “It is the student who should translanguage. The lecturer should only facilitate and respect that internal process.”

He outlined a clear, three-step translanguaging teaching method:

• Pre-lesson: Activate prior learning and scaffold vocabulary and concepts.
• During lesson: Create space for multilingual thinking – allow students to write, reflect, and engage in their own languages.

• Post-lesson: Validate understanding, and open the classroom to diverse linguistic expressions.

Prof Makalela stressed that the real innovation lies in normalising these practices institution-wide. “Existing multilingual tutorials are useful, but real transformation happens when every lecturer opens up their lessons to multilingual engagement.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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