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06 November 2025 | Story Tshepo Tsotetsi | Photo Stephen Collett
Economist of the Year
Reatile Seekoei (centre), UFS’s 2025 Economist of the Year, with representatives from Sanlam and Santam.

University of the Free State (UFS) BCom Finance student Reatile Seekoei has again claimed the top prize in the UFS’s second annual Economist of the Year competition.

The event, hosted on 31 October 2025 by the Department of Economics and Finance in the Faculty of Economic and Management Sciences (EMS), brought together UFS students, academics, and parents at the Bloemfontein Campus to celebrate emerging talent in the field. The group was joined by sponsors from Sanlam and Santam.

The competition has quickly become a highlight on the academic calendar, offering students an opportunity to bridge classroom theory with real-world practice. It challenges them to apply their understanding of economic trends, policy analysis, and data interpretation to forecast future developments, helping them grow from students into confident, career-ready economists. The event also recognised the top-performing students in the department – from first-year level to master’s – in celebration of academic excellence.

 

Turning theory into practice

According to Prof Johan Coetzee, Head of the Department of Economics and Finance, the competition aims to give students a platform to apply what they learn in class to real-world scenarios. “The purpose of it is to expose students to macroeconomic indicators and to apply their forecasting skills,” he explained. “It forces students to read up on the news, to know what’s happening in the world around them, and to articulate their understanding clearly. In a world increasingly driven by AI, we need humans – we need economists – to set the narrative. This prepares them for the world of work.”

Prof Coetzee added that the judging focuses on both technical and communication skills, with 40% of the score based on forecasting accuracy and 60% on presentation and articulation. “Economists must not only understand the numbers, but also communicate what those numbers mean,” he said.

 

From conceptual thinker to confident economist

For Seekoei, winning the competition again was both a challenge and a statement of growth.

“I came into this competition for the second time with one goal: to defend my title,” he said. “To win again is thrilling because I had to deliver more than I did last year. It pushed me to grow from a more conceptualised economist into a mature one who can apply indicators and present economically well.”

His presentation impressed the judges with its structured approach. Seekoei built a framework that combined a baseline analysis of South Africa’s economy with an interpretation of leading indicators, inflation trends and monetary-policy direction. He credited his success to the guidance of his lecturers and his belief in self-discipline. “The key to my success is believing in myself,” he said. “It was me against myself. I had to deliver better than what I did last year, and that confidence made all the difference.”

The competition also saw outstanding performances from other finalists, including BCom student Malek Suhail as the first runner-up and BCom Law student Lunghile Rivombo as the second runner-up, both of whom impressed the judges and their peers with their analytical skill and innovative approach – a testament to the faculty’s interdisciplinary strength.

Prof Coetzee expressed gratitude to Sanlam and Santam for sponsoring the competition and helping to make the initiative possible. Their support, he noted, plays a vital role in nurturing future economists who are both analytically strong and socially aware.

As the department looks ahead to next year’s competition, Seekoei’s back-to-back wins set a new benchmark – one that will no doubt inspire his peers to challenge themselves, think critically, and forecast with both precision and passion.

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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