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06 November 2025 | Story Tshepo Tsotetsi | Photo Stephen Collett
Economist of the Year
Reatile Seekoei (centre), UFS’s 2025 Economist of the Year, with representatives from Sanlam and Santam.

University of the Free State (UFS) BCom Finance student Reatile Seekoei has again claimed the top prize in the UFS’s second annual Economist of the Year competition.

The event, hosted on 31 October 2025 by the Department of Economics and Finance in the Faculty of Economic and Management Sciences (EMS), brought together UFS students, academics, and parents at the Bloemfontein Campus to celebrate emerging talent in the field. The group was joined by sponsors from Sanlam and Santam.

The competition has quickly become a highlight on the academic calendar, offering students an opportunity to bridge classroom theory with real-world practice. It challenges them to apply their understanding of economic trends, policy analysis, and data interpretation to forecast future developments, helping them grow from students into confident, career-ready economists. The event also recognised the top-performing students in the department – from first-year level to master’s – in celebration of academic excellence.

 

Turning theory into practice

According to Prof Johan Coetzee, Head of the Department of Economics and Finance, the competition aims to give students a platform to apply what they learn in class to real-world scenarios. “The purpose of it is to expose students to macroeconomic indicators and to apply their forecasting skills,” he explained. “It forces students to read up on the news, to know what’s happening in the world around them, and to articulate their understanding clearly. In a world increasingly driven by AI, we need humans – we need economists – to set the narrative. This prepares them for the world of work.”

Prof Coetzee added that the judging focuses on both technical and communication skills, with 40% of the score based on forecasting accuracy and 60% on presentation and articulation. “Economists must not only understand the numbers, but also communicate what those numbers mean,” he said.

 

From conceptual thinker to confident economist

For Seekoei, winning the competition again was both a challenge and a statement of growth.

“I came into this competition for the second time with one goal: to defend my title,” he said. “To win again is thrilling because I had to deliver more than I did last year. It pushed me to grow from a more conceptualised economist into a mature one who can apply indicators and present economically well.”

His presentation impressed the judges with its structured approach. Seekoei built a framework that combined a baseline analysis of South Africa’s economy with an interpretation of leading indicators, inflation trends and monetary-policy direction. He credited his success to the guidance of his lecturers and his belief in self-discipline. “The key to my success is believing in myself,” he said. “It was me against myself. I had to deliver better than what I did last year, and that confidence made all the difference.”

The competition also saw outstanding performances from other finalists, including BCom student Malek Suhail as the first runner-up and BCom Law student Lunghile Rivombo as the second runner-up, both of whom impressed the judges and their peers with their analytical skill and innovative approach – a testament to the faculty’s interdisciplinary strength.

Prof Coetzee expressed gratitude to Sanlam and Santam for sponsoring the competition and helping to make the initiative possible. Their support, he noted, plays a vital role in nurturing future economists who are both analytically strong and socially aware.

As the department looks ahead to next year’s competition, Seekoei’s back-to-back wins set a new benchmark – one that will no doubt inspire his peers to challenge themselves, think critically, and forecast with both precision and passion.

News Archive

Farewell to our #FaceOfFacebook
2017-05-02

Description: Reuben Davids, FaceOfFacebook Tags: Reuben Davids, FaceOfFacebook

Reuben Davids, outgoing #FaceOfFacebook ambassador
for UFS digital channels
Photo: Rulanzen Martin

Reuben Davids has been our most featured #FaceOfFacebook since the campaign’s inception in 2013. As the star of more than 20 videos for the UFS digital platforms in less than a year, Reuben has been the embodiment of a Kovsie ambassador. As we say goodbye to this campus celebrity, we wish him all the best with his future plans and endeavours. Reuben shares a few thoughts with us about his term as Kovsies’ #FaceOfFacebook.

Much fun and many a lesson learnt

What did it mean to you to be the #FaceOfFacebook and how did it change your life?

“I’ve always wanted to be in front of the camera. So being the #FaceOfFacebook meant I could fulfil that dream. It changed my life in the sense that I’m much more confident now when speaking to a large audience.”

What was your most challenging moment?

“Trying to look good during a Facebook livestream. For example, on the ‘Krav Maga’ [self-defence] one. That was pretty tricky, and I had to keep my pose, regardless of the pain!”

And your funniest?

“All the bloopers we’ve ever had. Those were the funniest for me.”

Biggest lessons learnt?

“I learnt how to manage my time, to think on my feet, and how to come up with ideas in the moment and make them work.”

What advice would you give to any budding #KovsieCyberSta?

“Just come with your creativity. It’s definitely a learning experience. It’s not just work, it’s much more enjoyable! The team you are working with is amazing, so come with fresh ideas, and stay as committed as possible. It’s not hard, because it’s such a joyride.”

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