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BCom Finance student defends UFS Economist of the Year title

06 November 2025 | Story Tshepo Tsotetsi | Photo Stephen Collett

University of the Free State (UFS) BCom Finance student Reatile Seekoei has again claimed the top prize in the UFS’s second annual Economist of the Year competition.

The event, hosted on 31 October 2025 by the Department of Economics and Finance in the Faculty of Economic and Management Sciences (EMS), brought together UFS students, academics, and parents at the Bloemfontein Campus to celebrate emerging talent in the field. The group was joined by sponsors from Sanlam and Santam.

The competition has quickly become a highlight on the academic calendar, offering students an opportunity to bridge classroom theory with real-world practice. It challenges them to apply their understanding of economic trends, policy analysis, and data interpretation to forecast future developments, helping them grow from students into confident, career-ready economists. The event also recognised the top-performing students in the department – from first-year level to master’s – in celebration of academic excellence.

Turning theory into practice

According to Prof Johan Coetzee, Head of the Department of Economics and Finance, the competition aims to give students a platform to apply what they learn in class to real-world scenarios. “The purpose of it is to expose students to macroeconomic indicators and to apply their forecasting skills,” he explained. “It forces students to read up on the news, to know what’s happening in the world around them, and to articulate their understanding clearly. In a world increasingly driven by AI, we need humans – we need economists – to set the narrative. This prepares them for the world of work.”

Prof Coetzee added that the judging focuses on both technical and communication skills, with 40% of the score based on forecasting accuracy and 60% on presentation and articulation. “Economists must not only understand the numbers, but also communicate what those numbers mean,” he said.

From conceptual thinker to confident economist

For Seekoei, winning the competition again was both a challenge and a statement of growth.

“I came into this competition for the second time with one goal: to defend my title,” he said. “To win again is thrilling because I had to deliver more than I did last year. It pushed me to grow from a more conceptualised economist into a mature one who can apply indicators and present economically well.”

His presentation impressed the judges with its structured approach. Seekoei built a framework that combined a baseline analysis of South Africa’s economy with an interpretation of leading indicators, inflation trends and monetary-policy direction. He credited his success to the guidance of his lecturers and his belief in self-discipline. “The key to my success is believing in myself,” he said. “It was me against myself. I had to deliver better than what I did last year, and that confidence made all the difference.”

The competition also saw outstanding performances from other finalists, including BCom student Malek Suhail as the first runner-up and BCom Law student Lunghile Rivombo as the second runner-up, both of whom impressed the judges and their peers with their analytical skill and innovative approach – a testament to the faculty’s interdisciplinary strength.

Prof Coetzee expressed gratitude to Sanlam and Santam for sponsoring the competition and helping to make the initiative possible. Their support, he noted, plays a vital role in nurturing future economists who are both analytically strong and socially aware.

As the department looks ahead to next year’s competition, Seekoei’s back-to-back wins set a new benchmark – one that will no doubt inspire his peers to challenge themselves, think critically, and forecast with both precision and passion.

News Archive

Guest lecture: Mr Pretorius, CEO of McCarthy Limited

2004-11-05

The challenges facing business leaders in a rapidly changing South Africa

“The world we used to know does not exist anymore. Leaders are continually dealing with crisis and opportunities, in a high-pressure environment,” said Mr Brand Pretorius, honorary professor from the University of the Free State , delivering his 13th guest lecture on the challenges facing business leaders in a rapidly changing South Africa .

Mr Pretorius, CEO of McCarthy Limited, identified certain trends which are responsible for changes to the South African business environment. He said the South African business environment is ever-changing, fast moving, complex and unpredictable. “As business people we have to deal with the impact,” he said.

“Years ago we were globally isolated. Now we live in a shrinking borderless world with crumbling trade barriers. Globilisation of our economy is accelerating. For South African business leaders this creates a sea of export opportunities,” he said.

Although there are ongoing demands for substantial profit growth from shareholders, the days of focussing only on their interests are gone, said Mr Pretorius. Stakeholder commitment now enjoys high priority and business leaders have to deal with the challenges accompanying black economic empowerment and employment equity.

Customers are also well-informed and demanding. Business leaders could easily loose the loyalty of their customers because of a hyper-competitive environment with an oversupply of goods and services.

Mr Pretorius stated that staff want to be involved and are looking for meaning in their workplace. Employers also have to deal with HIV/Aids in their workplaces. Trauma, absenteeism and financial implications could have a great effect on the viability of a business.

Against these changes Mr Pretorius pointed out the challenges business leaders are facing. In doing so a number of questions arise. The external business climate is characterised by turbulence and change. Internally there is a need for stability and meaning. How do we handle both challenges effectively?

Because of changes strategy decay is taking place and past strategies become irrelevant. Mr Pretorius said that business leaders need to modify their business models to prevent the downfall of their companies.

It is important for leaders to know what is happening in their world. “Continuous innovation is a critical success factor. The reality is that innovation is the only insurance against irrelevance,” he said.

Because of a changed environment leaders must perform and transform, simultaneously. How do we strike a balance between focused transformation and the achievement of world class performance, asked Mr Pretorius? “We need to bring about meaningful and sustainable empowerment, in order to create an inclusive economy and society. Leadership and management profiles should reflect the diversity of our teams, however at the same time every effort should be made to stop the brain drain and retain the expertise of experienced white managers.”

He also stated that leaders have an important role to play in terms of employment creation and corporate caring. “Sustainable stability and prosperity will not materialise without efforts in this regard.”

Mr Pretorius said that above challenges could be addressed by developing the ability to focus on creating a better future, rather than defending the past, a long-term vision, facing new realities, enhancing the value of brands and mobilising IT and the Internet to serve the business and customers better.

Retaining a positive vision of the future, embracing change and transformation, building your business according to the right principles and values and aspiring to be the best are some of the guidelines, according to Mr Brand, for future business success. He stated that creating a value advantage above one’s competitors, customer satisfaction and retention and inspirational leadership will add to the success of one’s business.

“We are indeed living in the era of the ultimate challenges, but also the ultimate opportunities. Let me clearly state that I have hope – in my view the tide has turned. Every day I experience small miracles inspired by ordinary people making an extraordinary difference,” said Mr Pretorius.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 November 2004

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