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12 November 2025 | Story Onthatile Tikoe | Photo Supplied
CartZA
The CartZA team (from the left): Richard Molefe (CEO), Kenny Netshitanzwani (COO), Tshepo Lencoe (CMO), and Lehlohonolo Molaba Duncan (CTO), UFS students driving innovation through technology.

In an inspiring display of innovation and collaboration, a group of University of the Free State (UFS) students have reimagined campus convenience through CartZA, a student-developed food delivery app that is transforming how students access meals and services. What began as a late-night idea during exam season has grown into one of the university’s proudest examples of student entrepreneurship.

 

From late-night hunger to a campus-wide solution

The idea for CartZA was born in November 2024, when Kenny Netshitanzwani, now Chief Operations Officer, and Tshepo Lencoe, now Chief Marketing Officer, found themselves waiting endlessly in queues at the Thakaneng Bridge during a late-night study session. “We waited nearly 40 minutes just to get food and thought, what if students could order in advance and collect without waiting?” recalls Netshitanzwani.

By December 2024, the two self-taught developers began building a website prototype from their homes. They tested the concept through an online poll that received an overwhelming 97% approval from 425 students. On 27 February 2025, they launched the website during Ms Winnie Sereeco’s entrepreneurship lecture, processing ten orders on the first day and more than a hundred by the end of the semester.

Their pitch attracted Lehlohonolo Molaba Duncan, now Chief Technology Officer – a BCom Finance student and systems architect who joined to develop the mobile app. Later, he introduced Richard Molefe, a BCom Honours in Finance student with strong corporate and leadership experience, who became Chief Executive Officer, completing the CartZA founding team.

 

Turning queues into clicks

By August 2025, the team had launched a fully functional app available on Google Play and the Apple App Store. Within weeks, it had surpassed 1 200 downloads, now exceeding 2 000. The app allows users to order ahead for collection or opt for delivery, with CartZA’s slogan, ‘Add to Cart and Cut the Queue,’ capturing its mission to simplify student life through technology and convenience.

 

Overcoming challenges and gaining recognition

The journey was not without challenges. The team self-funded the project through allowances and side hustles, even borrowing a fellow student’s MacBook, affectionately known as Comfort the Barber, to publish on Apple’s platform. Their breakthrough came when The Deli restaurant joined the platform, expanding access to more outlets.

Their innovation has since gained recognition across the province. CartZA was named among the Free State Top 10 in the Youth Innovation Challenge, hosted by the Young African Entrepreneurs Institute and Absa Bank, and will represent the province at the national finals in November. The team also received the Student Entrepreneurial Excellence Award at the 2025 Executive Director of Student Affairs (EDSA) Prestige Awards.

Beyond convenience, CartZA now employs 15 active student delivery partners and has 30 more registered on standby across Bloemfontein, empowering peers while reshaping campus life.

 

Looking ahead

With plans to expand to other universities, CartZA aims to become a nationwide lifestyle platform connecting students, service providers, and opportunities. “Our journey shows that innovation starts with identifying the needs around you,” says Molefe. “CartZA is proof that when students collaborate and persist, they can create meaningful change.”

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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