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CartZA
The CartZA team (from the left): Richard Molefe (CEO), Kenny Netshitanzwani (COO), Tshepo Lencoe (CMO), and Lehlohonolo Molaba Duncan (CTO), UFS students driving innovation through technology.

In an inspiring display of innovation and collaboration, a group of University of the Free State (UFS) students have reimagined campus convenience through CartZA, a student-developed food delivery app that is transforming how students access meals and services. What began as a late-night idea during exam season has grown into one of the university’s proudest examples of student entrepreneurship.

 

From late-night hunger to a campus-wide solution

The idea for CartZA was born in November 2024, when Kenny Netshitanzwani, now Chief Operations Officer, and Tshepo Lencoe, now Chief Marketing Officer, found themselves waiting endlessly in queues at the Thakaneng Bridge during a late-night study session. “We waited nearly 40 minutes just to get food and thought, what if students could order in advance and collect without waiting?” recalls Netshitanzwani.

By December 2024, the two self-taught developers began building a website prototype from their homes. They tested the concept through an online poll that received an overwhelming 97% approval from 425 students. On 27 February 2025, they launched the website during Ms Winnie Sereeco’s entrepreneurship lecture, processing ten orders on the first day and more than a hundred by the end of the semester.

Their pitch attracted Lehlohonolo Molaba Duncan, now Chief Technology Officer – a BCom Finance student and systems architect who joined to develop the mobile app. Later, he introduced Richard Molefe, a BCom Honours in Finance student with strong corporate and leadership experience, who became Chief Executive Officer, completing the CartZA founding team.

 

Turning queues into clicks

By August 2025, the team had launched a fully functional app available on Google Play and the Apple App Store. Within weeks, it had surpassed 1 200 downloads, now exceeding 2 000. The app allows users to order ahead for collection or opt for delivery, with CartZA’s slogan, ‘Add to Cart and Cut the Queue,’ capturing its mission to simplify student life through technology and convenience.

 

Overcoming challenges and gaining recognition

The journey was not without challenges. The team self-funded the project through allowances and side hustles, even borrowing a fellow student’s MacBook, affectionately known as Comfort the Barber, to publish on Apple’s platform. Their breakthrough came when The Deli restaurant joined the platform, expanding access to more outlets.

Their innovation has since gained recognition across the province. CartZA was named among the Free State Top 10 in the Youth Innovation Challenge, hosted by the Young African Entrepreneurs Institute and Absa Bank, and will represent the province at the national finals in November. The team also received the Student Entrepreneurial Excellence Award at the 2025 Executive Director of Student Affairs (EDSA) Prestige Awards.

Beyond convenience, CartZA now employs 15 active student delivery partners and has 30 more registered on standby across Bloemfontein, empowering peers while reshaping campus life.

 

Looking ahead

With plans to expand to other universities, CartZA aims to become a nationwide lifestyle platform connecting students, service providers, and opportunities. “Our journey shows that innovation starts with identifying the needs around you,” says Molefe. “CartZA is proof that when students collaborate and persist, they can create meaningful change.”

News Archive

Help to rural women to become entrepreneurs
2006-10-24

Some of the guests who attended the ceremony were, from the left: Mr Donray Malabie (Head of the Alexander Forbes Community Trust), Ms Jemina Mokgosi (one of the ladies from Tabane Village who is participating in the Women in Agriculture project), Dr Limakatso Moorosi (Head: Veterinary Services, Free State Department of Agriculture), Prof Johan Greyling (Head: UFS Department of Animal and Wildlife and Grassland Sciences) and Ms Khoboso Lehloenya (coordinator of the project from UFS Department of Animal and Wildlife and Grassland Sciences). Photo: Leonie Bolleurs\

Alexander Forbes and UFS help rural women to become entrepreneurs
 
Today, the Alexander Forbes Community Trust and the University of the Free State (UFS) joined forces to create an enabling environment for rural women to become players in the private sector.

Three years ago the UFS set up a unique small-scale household egg production project called Women in Agriculture in Thaba ‘Nchu as a pilot project. The project was officially launched today by Mr Donray Malabie, Head of the Alexander Forbes Community Trust.

The aim of the Women in Agriculture Project is to create jobs, provide food security and to help develop rural women into entrepreneurs. A total of 25 women based in Tabane Village in Thaba ‘Nchu are the beneficiaries of the project.

“This is the first project in the Free State the Alexander Forbes Community Trust is involved with.  The project would help rural women acquire the skills they need to run their own egg-production business from their homes,” said Mr Malabie. 

“The ongoing debate on the shortage of skills ignores the fact that people with little or no education at all also need training. This project is special to the Trust as it provides for the creation of sustainable jobs, food security and the transfer of much needed skills all at once, particularly at this level,” he said.

Every woman in the group started with two small mobile cages that housed 12 hens each. The units are low in cost, and made of commercially available welded mesh and a metal frame. Now, each woman has four cages with 48 hens. The group manages to collectively produce 750 eggs daily.

The eggs are currently sold to local businesses, including spaza shops and the women are using the income generated to look after their families and to further develop their business.

The Department of Animal and Wildlife and Grassland Sciences at the UFS identified the project and did the initial research into the feasibility of setting up such a project.

“A demonstration and training unit has been established at the Lengau Agricultural Development Centre and the women attended a short practical training course. Subsidies are provided for feeding, together with all the material and the lay hens necessary for the start of the business,” said Ms Khoboso Lehloenya, coordinator of the project from the Department of Animal and Wildlife and Grassland Sciences at the UFS. 

“The advantage in using lay hens is that they are resistant to diseases and the women will not need electric heating systems for the egg production,” said Ms Lehloenya. 

According to Ms Lehloenya, the women are already benefiting from their egg production businesses.  “Some of them have used the profit to buy school uniforms and tracksuits for their children and others are now able to make a monthly contribution to their household expenses,” said Ms Lehloenya. 
“In South Africa, possibly due to cultural reasons and circumstances, most black people prefer to eat older and tougher chickens, compared to younger soft commercially available broiler chickens. This preference creates a further advantage for the women. At the end of their production cycle, old hens can be sold for a higher price than point-of-lay or young hens. This brings in further money to pay for more hens,” said Ms Lehloenya.

The Alexander Forbes Trust contributed R191 000 towards the project aimed at expanding it to benefit 15 more women.

“We are in the process of recruiting an additional 15 women in Thaba ‘Nchu who will be trained by the Lengau Agricultural Development Centre in order to replicate the model and extend its reach”, said Ms Lehloenya.

Media release
Issued by: Lacea Loader
Media Representative
Tel:   (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl@mail.uovs.ac.za
20 October 2006

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