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12 November 2025 | Story Onthatile Tikoe | Photo Supplied
CartZA
The CartZA team (from the left): Richard Molefe (CEO), Kenny Netshitanzwani (COO), Tshepo Lencoe (CMO), and Lehlohonolo Molaba Duncan (CTO), UFS students driving innovation through technology.

In an inspiring display of innovation and collaboration, a group of University of the Free State (UFS) students have reimagined campus convenience through CartZA, a student-developed food delivery app that is transforming how students access meals and services. What began as a late-night idea during exam season has grown into one of the university’s proudest examples of student entrepreneurship.

 

From late-night hunger to a campus-wide solution

The idea for CartZA was born in November 2024, when Kenny Netshitanzwani, now Chief Operations Officer, and Tshepo Lencoe, now Chief Marketing Officer, found themselves waiting endlessly in queues at the Thakaneng Bridge during a late-night study session. “We waited nearly 40 minutes just to get food and thought, what if students could order in advance and collect without waiting?” recalls Netshitanzwani.

By December 2024, the two self-taught developers began building a website prototype from their homes. They tested the concept through an online poll that received an overwhelming 97% approval from 425 students. On 27 February 2025, they launched the website during Ms Winnie Sereeco’s entrepreneurship lecture, processing ten orders on the first day and more than a hundred by the end of the semester.

Their pitch attracted Lehlohonolo Molaba Duncan, now Chief Technology Officer – a BCom Finance student and systems architect who joined to develop the mobile app. Later, he introduced Richard Molefe, a BCom Honours in Finance student with strong corporate and leadership experience, who became Chief Executive Officer, completing the CartZA founding team.

 

Turning queues into clicks

By August 2025, the team had launched a fully functional app available on Google Play and the Apple App Store. Within weeks, it had surpassed 1 200 downloads, now exceeding 2 000. The app allows users to order ahead for collection or opt for delivery, with CartZA’s slogan, ‘Add to Cart and Cut the Queue,’ capturing its mission to simplify student life through technology and convenience.

 

Overcoming challenges and gaining recognition

The journey was not without challenges. The team self-funded the project through allowances and side hustles, even borrowing a fellow student’s MacBook, affectionately known as Comfort the Barber, to publish on Apple’s platform. Their breakthrough came when The Deli restaurant joined the platform, expanding access to more outlets.

Their innovation has since gained recognition across the province. CartZA was named among the Free State Top 10 in the Youth Innovation Challenge, hosted by the Young African Entrepreneurs Institute and Absa Bank, and will represent the province at the national finals in November. The team also received the Student Entrepreneurial Excellence Award at the 2025 Executive Director of Student Affairs (EDSA) Prestige Awards.

Beyond convenience, CartZA now employs 15 active student delivery partners and has 30 more registered on standby across Bloemfontein, empowering peers while reshaping campus life.

 

Looking ahead

With plans to expand to other universities, CartZA aims to become a nationwide lifestyle platform connecting students, service providers, and opportunities. “Our journey shows that innovation starts with identifying the needs around you,” says Molefe. “CartZA is proof that when students collaborate and persist, they can create meaningful change.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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