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12 November 2025 | Story Onthatile Tikoe | Photo Supplied
CartZA
The CartZA team (from the left): Richard Molefe (CEO), Kenny Netshitanzwani (COO), Tshepo Lencoe (CMO), and Lehlohonolo Molaba Duncan (CTO), UFS students driving innovation through technology.

In an inspiring display of innovation and collaboration, a group of University of the Free State (UFS) students have reimagined campus convenience through CartZA, a student-developed food delivery app that is transforming how students access meals and services. What began as a late-night idea during exam season has grown into one of the university’s proudest examples of student entrepreneurship.

 

From late-night hunger to a campus-wide solution

The idea for CartZA was born in November 2024, when Kenny Netshitanzwani, now Chief Operations Officer, and Tshepo Lencoe, now Chief Marketing Officer, found themselves waiting endlessly in queues at the Thakaneng Bridge during a late-night study session. “We waited nearly 40 minutes just to get food and thought, what if students could order in advance and collect without waiting?” recalls Netshitanzwani.

By December 2024, the two self-taught developers began building a website prototype from their homes. They tested the concept through an online poll that received an overwhelming 97% approval from 425 students. On 27 February 2025, they launched the website during Ms Winnie Sereeco’s entrepreneurship lecture, processing ten orders on the first day and more than a hundred by the end of the semester.

Their pitch attracted Lehlohonolo Molaba Duncan, now Chief Technology Officer – a BCom Finance student and systems architect who joined to develop the mobile app. Later, he introduced Richard Molefe, a BCom Honours in Finance student with strong corporate and leadership experience, who became Chief Executive Officer, completing the CartZA founding team.

 

Turning queues into clicks

By August 2025, the team had launched a fully functional app available on Google Play and the Apple App Store. Within weeks, it had surpassed 1 200 downloads, now exceeding 2 000. The app allows users to order ahead for collection or opt for delivery, with CartZA’s slogan, ‘Add to Cart and Cut the Queue,’ capturing its mission to simplify student life through technology and convenience.

 

Overcoming challenges and gaining recognition

The journey was not without challenges. The team self-funded the project through allowances and side hustles, even borrowing a fellow student’s MacBook, affectionately known as Comfort the Barber, to publish on Apple’s platform. Their breakthrough came when The Deli restaurant joined the platform, expanding access to more outlets.

Their innovation has since gained recognition across the province. CartZA was named among the Free State Top 10 in the Youth Innovation Challenge, hosted by the Young African Entrepreneurs Institute and Absa Bank, and will represent the province at the national finals in November. The team also received the Student Entrepreneurial Excellence Award at the 2025 Executive Director of Student Affairs (EDSA) Prestige Awards.

Beyond convenience, CartZA now employs 15 active student delivery partners and has 30 more registered on standby across Bloemfontein, empowering peers while reshaping campus life.

 

Looking ahead

With plans to expand to other universities, CartZA aims to become a nationwide lifestyle platform connecting students, service providers, and opportunities. “Our journey shows that innovation starts with identifying the needs around you,” says Molefe. “CartZA is proof that when students collaborate and persist, they can create meaningful change.”

News Archive

Expert in Africa Studies debunks African middle class myth
2016-05-10

Description: Prof Henning Melber Tags: Prof Henning Melber

From left: Prof Heidi Hudson, Director of the Centre for Africa Studies (CAS), Joe Besigye from the Institute of Reconciliation and Social Justice, and Prof Henning Melber, Extraordinary Professor at the CAS and guest lecturer for the day.
Photo: Valentino Ndaba

Until recently, think tanks from North America, the African Development Bank, United Nations Development Plan, and global economists have defined the African middle class based purely on monetary arithmetic. One of the claims made in the past is that anyone with a consumption power of $2 per day constitutes the middle class. Following this, if poverty is defined as monetary income below $1.5 a day, it means that it takes just half a dollar to reach the threshold considered as African middle class.

Prof Henning Melber highlighted the disparities in the notion of a growing African middle class in a guest lecture titled A critical anatomy of the African middle class(es), hosted by our Centre for Africa Studies (CAS) at the University of the Free State on 4 May 2016. He is an Extraordinary Professor at the Centre, as well as Senior Adviser and Director Emeritus of the Dag Hammarskjöld Foundation in Sweden.

Prof Melber argued that it is misleading to consider only income when identifying the middle class. In his opinion, such views were advanced by promoters of the global neo-liberal project. “My suspicion is that those who promote the middle class  discourse in that way, based on such a low threshold, were desperate to look for the success story that testifies to Africa rising.”

Another pitfall of such a middle-class analysis is its ahistorical contextualisation. This economically-reduced notion of the class is a sheer distortion. Prof Melber advised analysts to take cognisance of factors, such as consumption patterns, lifestyle, and political affiliation, amongst others.

In his second lecture for the day, Prof Melber dealt withthe topic of: Namibia since independence: the limits to Liberation, painting the historical backdrop against which the country’s current government is consolidating its political hegemony. He highlighted examples of the limited transformation that has been achieved since Namibia’s independence in 1990.

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