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19 November 2025 | Story Precious Shamase | Photo Blackhood Photography
Community Development Conference
Attendees at the Community Development Conference 2025.

The University of the Free State (UFS) proudly hosted South Africa's inaugural Community Development Conference, a landmark national event. Held at the scenic Golden Gate Hotel and Chalets, the conference drew an overwhelming oversubscription of 205 delegates, bringing together a diverse community of practitioners, academics, government representatives, and civil society under the theme: "Grounding the future: Community voices and practice pathways for inclusive development." 

In his opening and welcome address, Prof Mogomme Masoga, Dean of the Faculty of the Humanities, expressed deep gratitude for the extensive support received. "Thank you to the government departments represented here - Social Development, CoGTA, Health, and others - as well as to the many non-profit organisations that have lent their unwavering support," he said, emphasising the importance of inter-sectoral collaboration. 

 

National and international collaboration 

The UFS worked in strategic partnership with the University of Johannesburg (UJ), the University of KwaZulu-Natal (UKZN), and the University of the Western Cape (UWC) to bring this significant platform to life. This collaboration reinforced the message that community development is "everyone’s business", a sentiment reflected in the broad and diverse participation. 

International representation included delegates from Botswana, Zimbabwe, Austria, Nigeria, Lesotho, and Eswatini, alongside participants linked to institutions in Germany and North America. Nationally, delegates travelled from across South Africa – including the Western Cape, North-West, Northern Cape, Gauteng, and KwaZulu-Natal - demonstrating the conference's wide-reaching relevance and appeal. 

 

Keynote address: Managing the developmental state 

A major highlight of the second day was the keynote address delivered by Onkematse Kabasia, Head of the Department of Social Development in KwaZulu-Natal. His presentation, titled "South Africa's path to a developmental state: A managerial analysis of the Department of Social Development's transition," offered a compelling exploration of the shifts required within government departments to effectively manage and advance the objectives of a developmental state. 

Kabasia outlined the managerial challenges and institutional reforms necessary to transition from a predominantly welfare-oriented system to one that actively drives inclusive social and economic development. His insights sparked robust discussion among academics, practitioners, and government delegates, highlighting the crucial role of efficient public-sector management in strengthening the community development sector ahead of the 2026 National Community Development Conference. 

 

Charting the path to 2026 

More than a standalone event, the inaugural conference forms part of a strategic lead-up to the 2026 National Community Development Conference. Its core purpose was to elevate community voices, promote ethical practice, and build collaborative pathways toward a professionalised, effective community development sector in South Africa.

The programme offered a rich and balanced mix of academic papers, interactive panel discussions, and practical workshops, ensuring a comprehensive exploration of the conference theme. 

A notable highlight from the first day included an address by Norman (Pankie) Matomela on "CoGTA and Community Work," followed by an insightful national perspective on community development presented by Peter Netshipale. These contributions laid a strong foundation for the discussions that followed. 

 

Advancing action research and policy implementation  

A key takeaway from the conference was the strong collective commitment to Action Research and the translation of policy into effective practice. Delegates expressed a shared resolve to move beyond theoretical discussion toward tangible, results-oriented community development. 

Participants agreed that effective community development requires: 

Action research: The use of participatory methodologies that engage communities directly and deliver practical, context-specific solutions. 

Policy implementation: The successful operationalisation of high-level policies - such as those discussed by keynote speakers Kabasia and Matomela - into on-the-ground interventions that drive inclusive development. 

This emphasis on results and accountability underscores the conference's role as a crucial step toward a more professionalised and impactful community development sector in South Africa.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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