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19 November 2025 | Story Precious Shamase | Photo Blackhood Photography
Community Development Conference
Attendees at the Community Development Conference 2025.

The University of the Free State (UFS) proudly hosted South Africa's inaugural Community Development Conference, a landmark national event. Held at the scenic Golden Gate Hotel and Chalets, the conference drew an overwhelming oversubscription of 205 delegates, bringing together a diverse community of practitioners, academics, government representatives, and civil society under the theme: "Grounding the future: Community voices and practice pathways for inclusive development." 

In his opening and welcome address, Prof Mogomme Masoga, Dean of the Faculty of the Humanities, expressed deep gratitude for the extensive support received. "Thank you to the government departments represented here - Social Development, CoGTA, Health, and others - as well as to the many non-profit organisations that have lent their unwavering support," he said, emphasising the importance of inter-sectoral collaboration. 

 

National and international collaboration 

The UFS worked in strategic partnership with the University of Johannesburg (UJ), the University of KwaZulu-Natal (UKZN), and the University of the Western Cape (UWC) to bring this significant platform to life. This collaboration reinforced the message that community development is "everyone’s business", a sentiment reflected in the broad and diverse participation. 

International representation included delegates from Botswana, Zimbabwe, Austria, Nigeria, Lesotho, and Eswatini, alongside participants linked to institutions in Germany and North America. Nationally, delegates travelled from across South Africa – including the Western Cape, North-West, Northern Cape, Gauteng, and KwaZulu-Natal - demonstrating the conference's wide-reaching relevance and appeal. 

 

Keynote address: Managing the developmental state 

A major highlight of the second day was the keynote address delivered by Onkematse Kabasia, Head of the Department of Social Development in KwaZulu-Natal. His presentation, titled "South Africa's path to a developmental state: A managerial analysis of the Department of Social Development's transition," offered a compelling exploration of the shifts required within government departments to effectively manage and advance the objectives of a developmental state. 

Kabasia outlined the managerial challenges and institutional reforms necessary to transition from a predominantly welfare-oriented system to one that actively drives inclusive social and economic development. His insights sparked robust discussion among academics, practitioners, and government delegates, highlighting the crucial role of efficient public-sector management in strengthening the community development sector ahead of the 2026 National Community Development Conference. 

 

Charting the path to 2026 

More than a standalone event, the inaugural conference forms part of a strategic lead-up to the 2026 National Community Development Conference. Its core purpose was to elevate community voices, promote ethical practice, and build collaborative pathways toward a professionalised, effective community development sector in South Africa.

The programme offered a rich and balanced mix of academic papers, interactive panel discussions, and practical workshops, ensuring a comprehensive exploration of the conference theme. 

A notable highlight from the first day included an address by Norman (Pankie) Matomela on "CoGTA and Community Work," followed by an insightful national perspective on community development presented by Peter Netshipale. These contributions laid a strong foundation for the discussions that followed. 

 

Advancing action research and policy implementation  

A key takeaway from the conference was the strong collective commitment to Action Research and the translation of policy into effective practice. Delegates expressed a shared resolve to move beyond theoretical discussion toward tangible, results-oriented community development. 

Participants agreed that effective community development requires: 

Action research: The use of participatory methodologies that engage communities directly and deliver practical, context-specific solutions. 

Policy implementation: The successful operationalisation of high-level policies - such as those discussed by keynote speakers Kabasia and Matomela - into on-the-ground interventions that drive inclusive development. 

This emphasis on results and accountability underscores the conference's role as a crucial step toward a more professionalised and impactful community development sector in South Africa.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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