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19 November 2025 | Story Precious Shamase | Photo Blackhood Photography
Community Development Conference
Attendees at the Community Development Conference 2025.

The University of the Free State (UFS) proudly hosted South Africa's inaugural Community Development Conference, a landmark national event. Held at the scenic Golden Gate Hotel and Chalets, the conference drew an overwhelming oversubscription of 205 delegates, bringing together a diverse community of practitioners, academics, government representatives, and civil society under the theme: "Grounding the future: Community voices and practice pathways for inclusive development." 

In his opening and welcome address, Prof Mogomme Masoga, Dean of the Faculty of the Humanities, expressed deep gratitude for the extensive support received. "Thank you to the government departments represented here - Social Development, CoGTA, Health, and others - as well as to the many non-profit organisations that have lent their unwavering support," he said, emphasising the importance of inter-sectoral collaboration. 

 

National and international collaboration 

The UFS worked in strategic partnership with the University of Johannesburg (UJ), the University of KwaZulu-Natal (UKZN), and the University of the Western Cape (UWC) to bring this significant platform to life. This collaboration reinforced the message that community development is "everyone’s business", a sentiment reflected in the broad and diverse participation. 

International representation included delegates from Botswana, Zimbabwe, Austria, Nigeria, Lesotho, and Eswatini, alongside participants linked to institutions in Germany and North America. Nationally, delegates travelled from across South Africa – including the Western Cape, North-West, Northern Cape, Gauteng, and KwaZulu-Natal - demonstrating the conference's wide-reaching relevance and appeal. 

 

Keynote address: Managing the developmental state 

A major highlight of the second day was the keynote address delivered by Onkematse Kabasia, Head of the Department of Social Development in KwaZulu-Natal. His presentation, titled "South Africa's path to a developmental state: A managerial analysis of the Department of Social Development's transition," offered a compelling exploration of the shifts required within government departments to effectively manage and advance the objectives of a developmental state. 

Kabasia outlined the managerial challenges and institutional reforms necessary to transition from a predominantly welfare-oriented system to one that actively drives inclusive social and economic development. His insights sparked robust discussion among academics, practitioners, and government delegates, highlighting the crucial role of efficient public-sector management in strengthening the community development sector ahead of the 2026 National Community Development Conference. 

 

Charting the path to 2026 

More than a standalone event, the inaugural conference forms part of a strategic lead-up to the 2026 National Community Development Conference. Its core purpose was to elevate community voices, promote ethical practice, and build collaborative pathways toward a professionalised, effective community development sector in South Africa.

The programme offered a rich and balanced mix of academic papers, interactive panel discussions, and practical workshops, ensuring a comprehensive exploration of the conference theme. 

A notable highlight from the first day included an address by Norman (Pankie) Matomela on "CoGTA and Community Work," followed by an insightful national perspective on community development presented by Peter Netshipale. These contributions laid a strong foundation for the discussions that followed. 

 

Advancing action research and policy implementation  

A key takeaway from the conference was the strong collective commitment to Action Research and the translation of policy into effective practice. Delegates expressed a shared resolve to move beyond theoretical discussion toward tangible, results-oriented community development. 

Participants agreed that effective community development requires: 

Action research: The use of participatory methodologies that engage communities directly and deliver practical, context-specific solutions. 

Policy implementation: The successful operationalisation of high-level policies - such as those discussed by keynote speakers Kabasia and Matomela - into on-the-ground interventions that drive inclusive development. 

This emphasis on results and accountability underscores the conference's role as a crucial step toward a more professionalised and impactful community development sector in South Africa.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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