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28 October 2025 | Story Andile Mbowana | Photo Supplied
PhD candidates at the 2025 National 3MT Competition, hosted at the University of the Free State.

The University of the Free State Centre for Graduate Support (CGS) hosted the 2025 National Three-Minute Thesis (3MT) Competition on 24 October in the Albert Wessels Auditorium, bringing together some of South Africa’s brightest PhD minds under one roof. The annual event, which has become a highlight on the national academic calendar, challenges doctoral candidates from universities across the country to present their complex research in just three minutes, using language accessible to a non-specialist audience. 

This year’s competition drew impressive presentations from top scholars representing various disciplines – from health sciences and agriculture to humanities – all showcasing the depth and diversity of South Africa’s research landscape.

Delivering the keynote address, Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the UFS, reflected on The Essence of Postgraduate Studies and Success in South Africa. He emphasised that postgraduate research plays a critical role in shaping innovation and addressing the country’s most pressing challenges. “As postgraduates, you represent a powerful tool of transformation, equity, and innovation, and every thesis is a story of resilience and a long journey of research,” he said. Prof Reddy also talked about how “competitions like the 3MT not only celebrate research excellence but also teach scholars how to communicate their ideas to inspire real-world impact,” praising the competition for opening opportunities for postgraduate scholars. 

The University of the Free State was represented by two candidates, Rentia du Plessis from the Faculty of The Humanities, who presented her 3MT title, Exploring Instructional Communication Strategic for Holistic Student Development, and Naquita Fernandes from the Faculty of Economic and Management Sciences, with her 3MT title, Triggering Online Review Generation Behaviour

Other universities, such as the Nelson Mandela University, Unisa, the University of KwaZulu-Natal, the University of the Western Cape, the University of Johannesburg, and the University of Pretoria, were also present.

After a series of captivating presentations, Robinah Nakawunde from Stellenbosch University claimed the top prize. Representing the Faculty of Medicine and Health Sciences, her presentation titled, Cured but Not Healed: Uncovering the Lung’s Struggles after TB, captured the attention of both the judges and the audience. Her research sheds light on how pulmonary tuberculosis continues to affect lung function even after successful treatment, highlighting the need for improved post-TB health-care interventions.

The first runner-up position went to Aaron Harvey from the University of Pretoria’s Faculty of Natural and Agricultural Sciences, whose research explores how avocado plants fight root rot disease using RNA interference mechanisms. His presentation, titled How Avocado Cells Fight Against the Root Rot Disease Caused by Phytophthora cinnamomi, Using RNAi Gatekeepers, impressed the judges with its clarity and scientific depth.

Morgan Lee from the University of Cape Town’s Faculty of Humanities took home the second runner-up prize. Her presentation, Locked In: The Hidden Barriers to Sustainable Agriculture, tackled the challenges facing South Africa’s commercial grain sector in transitioning towards more sustainable practices, offering insights that bridge environmental and social considerations.

The 2025 3MT National Competition once again demonstrated the power of concise, impactful communication in research. As the curtain closed, it was evident that South Africa’s future of research and innovation remains in capable hands, ones that can not only investigate deeply, but also explain passionately

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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