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28 October 2025 | Story Andile Mbowana | Photo Supplied
PhD candidates at the 2025 National 3MT Competition, hosted at the University of the Free State.

The University of the Free State Centre for Graduate Support (CGS) hosted the 2025 National Three-Minute Thesis (3MT) Competition on 24 October in the Albert Wessels Auditorium, bringing together some of South Africa’s brightest PhD minds under one roof. The annual event, which has become a highlight on the national academic calendar, challenges doctoral candidates from universities across the country to present their complex research in just three minutes, using language accessible to a non-specialist audience. 

This year’s competition drew impressive presentations from top scholars representing various disciplines – from health sciences and agriculture to humanities – all showcasing the depth and diversity of South Africa’s research landscape.

Delivering the keynote address, Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the UFS, reflected on The Essence of Postgraduate Studies and Success in South Africa. He emphasised that postgraduate research plays a critical role in shaping innovation and addressing the country’s most pressing challenges. “As postgraduates, you represent a powerful tool of transformation, equity, and innovation, and every thesis is a story of resilience and a long journey of research,” he said. Prof Reddy also talked about how “competitions like the 3MT not only celebrate research excellence but also teach scholars how to communicate their ideas to inspire real-world impact,” praising the competition for opening opportunities for postgraduate scholars. 

The University of the Free State was represented by two candidates, Rentia du Plessis from the Faculty of The Humanities, who presented her 3MT title, Exploring Instructional Communication Strategic for Holistic Student Development, and Naquita Fernandes from the Faculty of Economic and Management Sciences, with her 3MT title, Triggering Online Review Generation Behaviour

Other universities, such as the Nelson Mandela University, Unisa, the University of KwaZulu-Natal, the University of the Western Cape, the University of Johannesburg, and the University of Pretoria, were also present.

After a series of captivating presentations, Robinah Nakawunde from Stellenbosch University claimed the top prize. Representing the Faculty of Medicine and Health Sciences, her presentation titled, Cured but Not Healed: Uncovering the Lung’s Struggles after TB, captured the attention of both the judges and the audience. Her research sheds light on how pulmonary tuberculosis continues to affect lung function even after successful treatment, highlighting the need for improved post-TB health-care interventions.

The first runner-up position went to Aaron Harvey from the University of Pretoria’s Faculty of Natural and Agricultural Sciences, whose research explores how avocado plants fight root rot disease using RNA interference mechanisms. His presentation, titled How Avocado Cells Fight Against the Root Rot Disease Caused by Phytophthora cinnamomi, Using RNAi Gatekeepers, impressed the judges with its clarity and scientific depth.

Morgan Lee from the University of Cape Town’s Faculty of Humanities took home the second runner-up prize. Her presentation, Locked In: The Hidden Barriers to Sustainable Agriculture, tackled the challenges facing South Africa’s commercial grain sector in transitioning towards more sustainable practices, offering insights that bridge environmental and social considerations.

The 2025 3MT National Competition once again demonstrated the power of concise, impactful communication in research. As the curtain closed, it was evident that South Africa’s future of research and innovation remains in capable hands, ones that can not only investigate deeply, but also explain passionately

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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