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28 October 2025 | Story Andile Mbowana | Photo Supplied
PhD candidates at the 2025 National 3MT Competition, hosted at the University of the Free State.

The University of the Free State Centre for Graduate Support (CGS) hosted the 2025 National Three-Minute Thesis (3MT) Competition on 24 October in the Albert Wessels Auditorium, bringing together some of South Africa’s brightest PhD minds under one roof. The annual event, which has become a highlight on the national academic calendar, challenges doctoral candidates from universities across the country to present their complex research in just three minutes, using language accessible to a non-specialist audience. 

This year’s competition drew impressive presentations from top scholars representing various disciplines – from health sciences and agriculture to humanities – all showcasing the depth and diversity of South Africa’s research landscape.

Delivering the keynote address, Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the UFS, reflected on The Essence of Postgraduate Studies and Success in South Africa. He emphasised that postgraduate research plays a critical role in shaping innovation and addressing the country’s most pressing challenges. “As postgraduates, you represent a powerful tool of transformation, equity, and innovation, and every thesis is a story of resilience and a long journey of research,” he said. Prof Reddy also talked about how “competitions like the 3MT not only celebrate research excellence but also teach scholars how to communicate their ideas to inspire real-world impact,” praising the competition for opening opportunities for postgraduate scholars. 

The University of the Free State was represented by two candidates, Rentia du Plessis from the Faculty of The Humanities, who presented her 3MT title, Exploring Instructional Communication Strategic for Holistic Student Development, and Naquita Fernandes from the Faculty of Economic and Management Sciences, with her 3MT title, Triggering Online Review Generation Behaviour

Other universities, such as the Nelson Mandela University, Unisa, the University of KwaZulu-Natal, the University of the Western Cape, the University of Johannesburg, and the University of Pretoria, were also present.

After a series of captivating presentations, Robinah Nakawunde from Stellenbosch University claimed the top prize. Representing the Faculty of Medicine and Health Sciences, her presentation titled, Cured but Not Healed: Uncovering the Lung’s Struggles after TB, captured the attention of both the judges and the audience. Her research sheds light on how pulmonary tuberculosis continues to affect lung function even after successful treatment, highlighting the need for improved post-TB health-care interventions.

The first runner-up position went to Aaron Harvey from the University of Pretoria’s Faculty of Natural and Agricultural Sciences, whose research explores how avocado plants fight root rot disease using RNA interference mechanisms. His presentation, titled How Avocado Cells Fight Against the Root Rot Disease Caused by Phytophthora cinnamomi, Using RNAi Gatekeepers, impressed the judges with its clarity and scientific depth.

Morgan Lee from the University of Cape Town’s Faculty of Humanities took home the second runner-up prize. Her presentation, Locked In: The Hidden Barriers to Sustainable Agriculture, tackled the challenges facing South Africa’s commercial grain sector in transitioning towards more sustainable practices, offering insights that bridge environmental and social considerations.

The 2025 3MT National Competition once again demonstrated the power of concise, impactful communication in research. As the curtain closed, it was evident that South Africa’s future of research and innovation remains in capable hands, ones that can not only investigate deeply, but also explain passionately

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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