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27 October 2025 | Story Sefako Mokhosoa | Photo Supplied
BANKSETA
Ten Grade 12 learners from Mampoi Secondary School in Phuthaditjhaba.

On 1 October 2025, the Projects and Innovation Directorate in the Faculty of Education at the University of the Free State (UFS) proudly hosted a certificate ceremony to honour ten Grade 12 learners from Mampoi Secondary School in Phuthaditjhaba on the Qwaqwa Campus. These learners completed a Skills Development Initiative and Workshop Series focused on digital literacy and ICT skills – a programme designed to equip rural youth with the tools they need to thrive in a digital world.

The initiative, which ran from May to August 2025, was made possible through a strategic partnership with BANKSETA to bridge the digital divide in rural communities. The learners received hands-on training in essential digital tools. Each learner also received a tablet to support continued learning and personal growth beyond the classroom.

The Director of the office in the Faculty of Education, Dr Kwazi Magwenzi, stressed that digital skills promote independence and self-directed learning. “Grade 12 is a time when learners should manage their studies, meet deadlines, and explore their options,” she said. “Digital fluency supports that autonomy. It enables learners to use online research, interactive tools, e-learning, and collaboration platforms to make learning more effective, flexible, and aligned with their pace and style. In Grade 12, where the stakes are high – with exams, tertiary entrance, and career choices – this ability helps learners become more self-directed, confident, and equipped.” 

The programme not only built learners’ confidence in using ICT tools for learning and communication but also prepared them for the technologically driven environments they will encounter in institutions of higher learning.

Beyond developing digital skills, the project offered learners valuable exposure to the university environment, as their training took place on campus. Inspired by the success of this pilot, the Faculty of Education now aims to expand the initiative to reach more schools and learners across the region. The vision is to scale up access to digital education and empower more young people in rural areas with the skills necessary for academic and professional success.

This ceremony marked the conclusion of a successful training programme and the beginning of a long-term commitment to digital empowerment and lifelong learning in rural communities.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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