Latest News Archive
Please select Category, Year, and then Month to display items
27 October 2025
|
Story Sefako Mokhosoa
|
Photo Supplied
Ten Grade 12 learners from Mampoi Secondary School in Phuthaditjhaba.
On 1 October 2025, the Projects and Innovation Directorate in the Faculty of Education at the University of the Free State (UFS) proudly hosted a certificate ceremony to honour ten Grade 12 learners from Mampoi Secondary School in Phuthaditjhaba on the Qwaqwa Campus. These learners completed a Skills Development Initiative and Workshop Series focused on digital literacy and ICT skills – a programme designed to equip rural youth with the tools they need to thrive in a digital world.
The initiative, which ran from May to August 2025, was made possible through a strategic partnership with BANKSETA to bridge the digital divide in rural communities. The learners received hands-on training in essential digital tools. Each learner also received a tablet to support continued learning and personal growth beyond the classroom.
The Director of the office in the Faculty of Education, Dr Kwazi Magwenzi, stressed that digital skills promote independence and self-directed learning. “Grade 12 is a time when learners should manage their studies, meet deadlines, and explore their options,” she said. “Digital fluency supports that autonomy. It enables learners to use online research, interactive tools, e-learning, and collaboration platforms to make learning more effective, flexible, and aligned with their pace and style. In Grade 12, where the stakes are high – with exams, tertiary entrance, and career choices – this ability helps learners become more self-directed, confident, and equipped.”
The programme not only built learners’ confidence in using ICT tools for learning and communication but also prepared them for the technologically driven environments they will encounter in institutions of higher learning.
Beyond developing digital skills, the project offered learners valuable exposure to the university environment, as their training took place on campus. Inspired by the success of this pilot, the Faculty of Education now aims to expand the initiative to reach more schools and learners across the region. The vision is to scale up access to digital education and empower more young people in rural areas with the skills necessary for academic and professional success.
This ceremony marked the conclusion of a successful training programme and the beginning of a long-term commitment to digital empowerment and lifelong learning in rural communities.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
 |
The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.