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27 October 2025 | Story Sefako Mokhosoa | Photo Supplied
BANKSETA
Ten Grade 12 learners from Mampoi Secondary School in Phuthaditjhaba.

On 1 October 2025, the Projects and Innovation Directorate in the Faculty of Education at the University of the Free State (UFS) proudly hosted a certificate ceremony to honour ten Grade 12 learners from Mampoi Secondary School in Phuthaditjhaba on the Qwaqwa Campus. These learners completed a Skills Development Initiative and Workshop Series focused on digital literacy and ICT skills – a programme designed to equip rural youth with the tools they need to thrive in a digital world.

The initiative, which ran from May to August 2025, was made possible through a strategic partnership with BANKSETA to bridge the digital divide in rural communities. The learners received hands-on training in essential digital tools. Each learner also received a tablet to support continued learning and personal growth beyond the classroom.

The Director of the office in the Faculty of Education, Dr Kwazi Magwenzi, stressed that digital skills promote independence and self-directed learning. “Grade 12 is a time when learners should manage their studies, meet deadlines, and explore their options,” she said. “Digital fluency supports that autonomy. It enables learners to use online research, interactive tools, e-learning, and collaboration platforms to make learning more effective, flexible, and aligned with their pace and style. In Grade 12, where the stakes are high – with exams, tertiary entrance, and career choices – this ability helps learners become more self-directed, confident, and equipped.” 

The programme not only built learners’ confidence in using ICT tools for learning and communication but also prepared them for the technologically driven environments they will encounter in institutions of higher learning.

Beyond developing digital skills, the project offered learners valuable exposure to the university environment, as their training took place on campus. Inspired by the success of this pilot, the Faculty of Education now aims to expand the initiative to reach more schools and learners across the region. The vision is to scale up access to digital education and empower more young people in rural areas with the skills necessary for academic and professional success.

This ceremony marked the conclusion of a successful training programme and the beginning of a long-term commitment to digital empowerment and lifelong learning in rural communities.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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