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Prof Abdon Atangana receives one of Cameroon’s highest national honours

09 October 2025 | Story Martinette Brits | Photo Supplied

Prof Abon Atangana — Prof Abdon Atangana, leading applied mathematics scholar at the University of the Free State, who has been awarded the Chevalier de l’Ordre de la Valeur by the President of Cameroon in recognition of his outstanding contributions to science and international academic engagement.

In recognition of his exceptional contributions to science and for promoting a positive image of Cameroon internationally, Prof Abdon Atangana, a leading professor of applied mathematics at the University of the Free State (UFS), has been awarded one of the country’s highest national honours by His Excellency President Paul Biya.

Prof Atangana, who is based in the UFS Faculty of Natural and Agricultural Sciences, was formally informed by the Cameroon High Commission in Pretoria that the President had decided to confer upon him the title Chevalier de l’Ordre de la Valeur (Knight of the Order of Valour).

“I am deeply honoured by this recognition and grateful to the High Commission for conveying the news,” said Prof Atangana.

The Ordre de la Valeur is one of Cameroon’s principal national distinctions, awarded to individuals who have rendered distinguished service or made significant contributions in fields such as science, public service, the arts, or international representation.

“The title Chevalier denotes formal national recognition by the President,” Prof Atangana explained. “It affirms the value of my work and encourages continued research, mentorship, and international collaboration.”

A career of global impact and recognition

Prof Atangana’s career is marked by both academic excellence and international engagement. He has consistently ranked among the top 1-2% of applied mathematicians worldwide, according to Stanford University’s global list. His achievements include being the first African mathematician under 40 to become a Fellow of the African Academy of Sciences Affiliates, receiving the UNESCO–TWAS Mohammad A. Hamdan Prize, the AL Fozan UNESCO Award for STEM, and the African Genius Award.

He also serves as Chair of the African Mathematical Union Commission on Research and Innovation and is the first President of the African Society for Industrial and Applied Mathematics (ASIAM).

In a historic milestone for African mathematics, Prof Atangana represented Africa for the first time at the Board Meeting of the International Council for Industrial and Applied Mathematics (ICIAM) in Vietnam in 2025. This prestigious gathering brings together presidents of national and international applied mathematics societies, including the President of the International Mathematical Union, and marks a significant recognition of his leadership on the global stage.

“Being named Chevalier de l’Ordre de la Valeur recognises years of sustained work and the support of many colleagues and students,” he said. “Professionally, it is an important encouragement to continue my research, mentoring, and international engagement.”

Beyond awards, Prof Atangana has actively promoted Cameroon’s profile in the international scientific community. He has built high-impact research collaborations, supervised and mentored students from Cameroon and across Africa, presented at international conferences, and published research connecting African science with global knowledge networks.

Advancing science through the UFS and international collaboration

Much of the work recognised by this honour has been conducted at the University of the Free State.

“The recognition reflects the outcomes of work done at the UFS and signals the university’s contribution to advancing regional research capacity and international partnership,” Prof Atangana said.

His academic engagement in South Africa has enabled him to act as a bridge between institutions, fostering joint research, student exchanges, and collaboration across continents. These activities demonstrate the power of academic engagement in promoting scientific excellence and strengthening international networks.

Looking ahead, Prof Atangana plans to leverage this recognition to expand collaborative research projects, create more opportunities for student exchanges and mentorship, and advance interdisciplinary initiatives addressing regional and global challenges.

“I will continue to promote the value of academic engagement in service of shared scientific and societal goals,” he said. “This recognition will inspire me to strengthen collaborative networks, pursue joint research initiatives, and mentor the next generation of researchers.”

Details of the official medal award ceremony will be shared by the Cameroon High Commission in due course.

News Archive

Code-switching, tokenism and consumerism in print advertising

2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

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