Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
30 October 2025 | Story Anthony Mthembu | Photo Supplied
Prof Liezel Lues
Prof Liezel Lues, the newly elected President of the International Association of Schools and Institutes of Administration (IASIA).

Prof Liezel Lues, Professor in the Department of Public Administration and Management at the University of the Free State (UFS), has been elected as the President of the International Association of Schools and Institutes of Administration (IASIA)

The election took place on 14 October 2025 in Mexico City during the IASIA Board of Management meeting, where Prof Lues received an overwhelming 22 out of 25 votes. Describing her appointment as the pinnacle of her public service career, she reflected.

“It is a moment where hard work, dedication, and unwavering focus have truly converged, and I am deeply grateful to all those who have supported my growth and opened doors along the way.”   

Prof Lues, whose term will run until 2028, was nominated by former IASIA President Dr Najat Zarrouk and endorsed by Prof Ing. Juraj Nemec, Chairperson of the International Commission on Accreditation of Public Administration (ICAPA). 

 

Leading global collaboration in public administration 

As IASIA President, Prof Lues will provide leadership and strategic direction for the association's affairs, overseeing 127 international organisations across 56 countries. Her responsibilities include appointing - subject to the approval of the incoming Board of Management - seven Vice-Presidents representing each global region: Africa, Latin America and the Caribbean, the Middle East, Asia, Europe, North America, and Australia. 

In addition to these duties, she will be travelling extensively to strengthen global partnerships and advance IASIA’s mission of promoting excellence in public administration education and practice. 

 

A vision for a forward-looking IASIA

Prof Lues shared that her motivation to accept this leadership role stems from a desire to contribute strategically to global collaboration and research - particularly in empowering women in academia and public service.

“As a woman in academia and leadership, I was motivated by the need to model representation and inspire others to step into leadership spaces traditionally dominated by men,’’ she explained.  

Looking ahead, she envisions steering IASIA towards a more agile, forward-looking institution. Her priorities for the next three years include: 

  • Promoting and maintaining a collegial and collaborative organisational culture;
  • Embracing digital transformation and innovation;
  • Fostering cross-disciplinary, impactful research; and
  • Investing in sustainable institutional development and rehabilitation strategies. 

Drawing from her extensive experience - first in government and later in academia - Prof Lues expressed confidence in her ability to lead the association into a new era.  

“I am confident that my vision will build on the association's previous successes and elevate it to new horizons in the coming terms,” she said. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept