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30 October 2025 | Story Anthony Mthembu | Photo Supplied
Prof Liezel Lues
Prof Liezel Lues, the newly elected President of the International Association of Schools and Institutes of Administration (IASIA).

Prof Liezel Lues, Professor in the Department of Public Administration and Management at the University of the Free State (UFS), has been elected as the President of the International Association of Schools and Institutes of Administration (IASIA)

The election took place on 14 October 2025 in Mexico City during the IASIA Board of Management meeting, where Prof Lues received an overwhelming 22 out of 25 votes. Describing her appointment as the pinnacle of her public service career, she reflected.

“It is a moment where hard work, dedication, and unwavering focus have truly converged, and I am deeply grateful to all those who have supported my growth and opened doors along the way.”   

Prof Lues, whose term will run until 2028, was nominated by former IASIA President Dr Najat Zarrouk and endorsed by Prof Ing. Juraj Nemec, Chairperson of the International Commission on Accreditation of Public Administration (ICAPA). 

 

Leading global collaboration in public administration 

As IASIA President, Prof Lues will provide leadership and strategic direction for the association's affairs, overseeing 127 international organisations across 56 countries. Her responsibilities include appointing - subject to the approval of the incoming Board of Management - seven Vice-Presidents representing each global region: Africa, Latin America and the Caribbean, the Middle East, Asia, Europe, North America, and Australia. 

In addition to these duties, she will be travelling extensively to strengthen global partnerships and advance IASIA’s mission of promoting excellence in public administration education and practice. 

 

A vision for a forward-looking IASIA

Prof Lues shared that her motivation to accept this leadership role stems from a desire to contribute strategically to global collaboration and research - particularly in empowering women in academia and public service.

“As a woman in academia and leadership, I was motivated by the need to model representation and inspire others to step into leadership spaces traditionally dominated by men,’’ she explained.  

Looking ahead, she envisions steering IASIA towards a more agile, forward-looking institution. Her priorities for the next three years include: 

  • Promoting and maintaining a collegial and collaborative organisational culture;
  • Embracing digital transformation and innovation;
  • Fostering cross-disciplinary, impactful research; and
  • Investing in sustainable institutional development and rehabilitation strategies. 

Drawing from her extensive experience - first in government and later in academia - Prof Lues expressed confidence in her ability to lead the association into a new era.  

“I am confident that my vision will build on the association's previous successes and elevate it to new horizons in the coming terms,” she said. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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